Assistant Product Manager, Dealer Website

GM • Warren, MI

1d • Remote

About The Position

The Dealer Website Choice team sits within GM’s Digital, Dealer Data Integration and Governance organization and is responsible for the end-to-end strategy, governance, and performance of GM Tier 3 dealer websites across all brands. The team partners closely with Sales Operations and brand teams, the field, and our certified website providers ensure dealers have competitive, on-brand digital experiences that drive vehicle sales, service growth, and customer satisfaction. We serve as the central point of contact for ongoing optimization and performance management, ensuring Tier 3 experiences remain aligned with GM’s broader digital and retail strategy. The Role The Dealer Website Assistant Product Manager is a subject-matter expert for the GM Dealer Digital Solutions Website Program. This role independently leads complex, cross-functional Tier 3 website initiatives through a strategic Sales Operations and dealer lens, serving as a trusted advisor to internal and external partners and delivering measurable business outcomes across the dealer network. The Assistant Product Manager manages the day-to-day needs of the program, including website vendor management, cross-functional collaboration with brands and internal teams to resolve dealer issues, and ongoing optimization of GM Tier 3 dealer website platforms.

Requirements

• Bachelor’s degree in Business, Marketing, or related area.
• 5+ years of automotive, digital marketing, or similar environment experience
• 3+ years in digital retail, website product management, or dealer digital marketing.
• Deep understanding of the automotive digital vendor ecosystem and OEM–dealer website models (websites, SEO, SEM, social, lead management/CRM, consumer marketing, etc.), with experience partnering directly with platform providers and connecting digital activity to Sales Operations and dealer performance outcomes.
• Proven ability to translate data and customer insights into website optimization strategies and recommendations.
• Demonstrated ability to balance challenging priorities while maintaining efficiency in a dynamic, fast-paced environment.
• Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly.
• Self-motivated and able to thrive and multi-task in a fast-paced environment.
• Excellent time management skills – the ability to effectively and efficiently use time to focus on the most impactful activities and challenge those that distract from the identified goal.
• Ability to build positive relationships, become a trusted advisor, and interact with all levels of dealership personnel.
• Ability to influence business partners and work across GM teams.
• Ability to adapt to various levels of dealership digital expertise.
• Skilled in the use of Office products, along with online ticketing systems.
• Ability to do high-level data analysis and pinpoint trends.
• Advanced business consulting skills, including the ability to diagnose complex, non-standard problems, build data-informed action plans, and lead cross-functional follow-through to resolution.

Nice To Haves

• Digital retail experience (Dealer BDC or digital dealer tool provider).
• Brand digital experience.

Responsibilities

• Website Program Management Lead Tier 3 go-to-market planning and execution (strategy, launch readiness, assets, quality), including after-hours support as needed.
• Manage day-to-day website vendor operations and escalations, ensuring products and services consistently meet dealer, customer, and business needs.
• Serve as Tier 3 dealer website SME and primary escalation point, advising brand, Sales Operations, field, and other partners and coaching junior team members.
• Drive website change initiatives and program governance (prioritization, SLAs, integrations, compliance, vendor business reviews, VIS ID and brand consistency) across dealer websites.
• Website Program Optimization Use vendor research, CX insights, dashboards, and GM reporting to identify and prioritize optimization opportunities.
• Partner with Sales Operations, brands, and field teams on data-based recommendations that support Sales Operations priorities, dealer performance, and key website outcomes (engagement, conversion, dealer satisfaction).
• Direct large-scale content, structure, and landing-page optimization to keep sites current, on-brand, and aligned to program strategy and consumer experience standards.
• Develop communications, processes, and workflows to support program sustainment.
• Prepare and deliver presentations for leadership and internal stakeholders on key Tier 3 initiatives.
• Track and act on consumer and dealer feedback to continually evolve dealer website strategy and performance.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees