Assistant Product Manager, Dealer Website

General Motors•Warren, MI

1d•Remote

About The Position

The Dealer Website Choice team sits within GM’s Digital, Dealer Data Integration and Governance organization and is responsible for the end-to-end strategy, governance, and performance of GM Tier 3 dealer websites across all brands. The team partners closely with Sales Operations and brand teams, the field, and our certified website providers ensure dealers have competitive, on-brand digital experiences that drive vehicle sales, service growth, and customer satisfaction. We serve as the central point of contact for ongoing optimization and performance management, ensuring Tier 3 experiences remain aligned with GM’s broader digital and retail strategy. The Role The Dealer Website Assistant Product Manager is a subject-matter expert for the GM Dealer Digital Solutions Website Program. This role independently leads complex, cross-functional Tier 3 website initiatives through a strategic Sales Operations and dealer lens, serving as a trusted advisor to internal and external partners and delivering measurable business outcomes across the dealer network. The Assistant Product Manager manages the day-to-day needs of the program, including website vendor management, cross-functional collaboration with brands and internal teams to resolve dealer issues, and ongoing optimization of GM Tier 3 dealer website platforms.

Requirements

Bachelor’s degree in Business, Marketing, or related area.
5+ years of automotive, digital marketing, or similar environment experience
3+ years in digital retail, website product management, or dealer digital marketing.
Deep understanding of the automotive digital vendor ecosystem and OEM–dealer website models (websites, SEO, SEM, social, lead management/CRM, consumer marketing, etc.), with experience partnering directly with platform providers and connecting digital activity to Sales Operations and dealer performance outcomes.
Proven ability to translate data and customer insights into website optimization strategies and recommendations.
Demonstrated ability to balance challenging priorities while maintaining efficiency in a dynamic, fast-paced environment.
Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly.
Self-motivated and able to thrive and multi-task in a fast-paced environment.
Excellent time management skills – the ability to effectively and efficiently use time to focus on the most impactful activities and challenge those that distract from the identified goal.
Ability to build positive relationships, become a trusted advisor, and interact with all levels of dealership personnel.
Ability to influence business partners and work across GM teams.
Ability to adapt to various levels of dealership digital expertise.
Skilled in the use of Office products, along with online ticketing systems.
Ability to do high-level data analysis and pinpoint trends.
Advanced business consulting skills, including the ability to diagnose complex, non-standard problems, build data-informed action plans, and lead cross-functional follow-through to resolution.

Nice To Haves

Digital retail experience (Dealer BDC or digital dealer tool provider).
Brand digital experience.

Responsibilities

Website Program Management Lead Tier 3 go-to-market planning and execution (strategy, launch readiness, assets, quality), including after-hours support as needed.
Manage day-to-day website vendor operations and escalations, ensuring products and services consistently meet dealer, customer, and business needs.
Serve as Tier 3 dealer website SME and primary escalation point, advising brand, Sales Operations, field, and other partners and coaching junior team members.
Drive website change initiatives and program governance (prioritization, SLAs, integrations, compliance, vendor business reviews, VIS ID and brand consistency) across dealer websites.
Website Program Optimization Use vendor research, CX insights, dashboards, and GM reporting to identify and prioritize optimization opportunities.
Partner with Sales Operations, brands, and field teams on data-based recommendations that support Sales Operations priorities, dealer performance, and key website outcomes (engagement, conversion, dealer satisfaction).
Direct large-scale content, structure, and landing-page optimization to keep sites current, on-brand, and aligned to program strategy and consumer experience standards.
Develop communications, processes, and workflows to support program sustainment.
Prepare and deliver presentations for leadership and internal stakeholders on key Tier 3 initiatives.
Track and act on consumer and dealer feedback to continually evolve dealer website strategy and performance.