Assistant Marketing Manager, Loyalty

Lowe's Companies, Inc. • Mooresville, NC

15d • Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The Assistant Marketing Manager, Loyalty, will work with Loyalty Marketing leadership to assist in planning, implementing, and operating loyalty initiatives to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams. The position will report to Marketing Manager, Loyalty, and will serve as a subject matter expert for Loyalty and Customer Marketing. The Assistant Marketing Manager will represent the work of the team to key internal and external stakeholders, as well as lead execution of loyalty campaigns. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus

Requirements

• Bachelor’s degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years Data-driven marketing experience
• 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 Year Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams
• 1 Year Leadership experience, preferably in Agile cross-functional teams

Nice To Haves

• 1 Year Experience managing loyalty programs at a retailer

Responsibilities

• Support execution of overall loyalty strategy, ensuring that projects track against program plan and forecasts
• Partner with Loyalty Marketing Managers to develop organizational processes for new loyalty functionalities and features
• Participate in business requirement gathering for program development and features implementation
• Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned customer segment to drive customer engagement and retention
• Support Loyalty Marketing Managers in developing and tracking OKRs (objectives and key results), identifying trends and continuous improvement opportunities
• Apply understanding of modern marketing solutions (e.g., first- and zero-party data-enabled personalization, loyalty programs) to campaign planning
• Be an advocate for the customer and bring customer-first mindset to all initiatives
• Be comfortable operating in constant, rapid test & learn environment and driving organizational change through action
• Establish strong working relationships with cross-functional peers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees