Assistant Marketing Manager, Customer Marketing

Lowe's Companies, Inc.•Mooresville, NC

51d

About The Position

Your Impact The Assistant Manager of Customer Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel customer engagement and retention strategies through data-driven decisions that power personalized customer experiences for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within with cross-functional teams. The position will report to the Manager or Sr Manager of Customer Marketing and will serve as a subject matter expert of an assigned customer segment. The Assistant Marketing Manager will have to know how to best represent the work of the team with key stakeholders, as well as lead execution of the calendar within small agile customer segment focused marketing pods. Demonstrated experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus. Strong analytical thinking, curiosity about customer behavior, and the ability to synthesize insights into actionable marketing strategies will be essential to success in this role. What You Will Do Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers, while being able to function independently in this capacity Collaborate with Customer Marketing Managers in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys Work with and support the Customer Marketing Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization Partner closely with cross-functional teams (Creative, Customer Data Activation, Paid & Owned Channel Execution, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services) to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning Comfortable operating in constant, rapid test & learn environment and driving organizational change through action Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment Strong understanding of and relationships with Business, including ability to communicate team perspectives, needs, goals, etc. Establishes strong working relationships with cross-functional peers and communicates clearly with global partners.

Requirements

Bachelor's Degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
4 years data-driven marketing experience
2 years strong business acumen and experience running a P&L and/or working alongside P&L owners
2 years experience writing strategic briefs and working crossfunctionally and leading customer marketing or integrated teams
1 year leadership experience, preferably in Agile crossfunctional teams

Nice To Haves

2 years experience leading customer marketing at a retailer

Responsibilities

Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers, while being able to function independently in this capacity
Collaborate with Customer Marketing Managers in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
Work with and support the Customer Marketing Manager to refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
Partner closely with cross-functional teams (Creative, Customer Data Activation, Paid & Owned Channel Execution, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services) to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives
Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning
Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
Strong understanding of and relationships with Business, including ability to communicate team perspectives, needs, goals, etc.
Establishes strong working relationships with cross-functional peers and communicates clearly with global partners.