Assistant Marketing Manager, Customer Marketing (Vendor Brands)

Lowes

2d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. The Assistant Manager, Retail Media & Customer Marketing will work within the Customer Marketing team to support the development and execution of audience-led retail media opportunities for Lowe’s Media Network (LMN). Reporting to the Manager, Customer Marketing, this role operates within an agile pod structure and leverages a test and learn methodology to identify, validate, and scale data-driven monetization opportunities. This position focuses on uncovering actionable customer insights using first-party data to inform targeted retail media concepts across owned and digital channels. The Assistant Marketing Manager partners closely with Category Marketing, Retail Media, Analytics, and cross-functional pod members to design and execute tests that drive incremental merchant investment and customer engagement. Demonstrated experience working in agile environments across Marketing, Data Analytics, and Omnichannel Customer Journeys is preferred.

Requirements

Bachelor’s degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
3 Years Data-driven marketing experience, preferably within digital marketing, retail media, CRM, or performance marketing Required
1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners Required
1 Year Experience writing strategic briefs and working cross-functionally in agile or pod-based environments Required
Experience leveraging customer insights and segmentation to inform marketing or monetization strategies

Nice To Haves

Retail Media Network or e-commerce experience preferred

Responsibilities

Partner within a cross-functional agile POD to execute audience-led test and learn initiatives that identify new retail media opportunities aligned to merchant priorities.
Partner with the Customer Marketing Manager and the Customer Data Activation team to analyze and interpret first-party customer data to uncover behavioral patterns, audience affinities, and cross-category opportunities that can inform monetizable media concepts.
Develop clear, insight-driven briefs that translate customer behaviors into actionable retail media test strategies.
Collaborate with Category Marketing and Retail Media teams to align test concepts to merchant objectives and broader LMN priorities.
Support the design, execution, and measurement of controlled tests across owned and digital channels, including email, app, and onsite experiences.
Partner with Analytics to measure KPIs, evaluate incremental impact, and summarize results to determine scale potential.
Contribute to the refinement of audience strategies and monetization concepts based on performance insights and closed-loop measurement.
Operate effectively in a rapid, continuous test and learn environment, identifying iterative optimization opportunities.
Serve as a customer advocate by ensuring retail media concepts are rooted in authentic customer behavior and journey insights.
Build strong cross-functional relationships across Customer Marketing, Retail Media, Category Marketing, Analytics, and Business teams.