Assistant Manager, Paid Search

Estee Lauder•New York, NY

50d•$73,150 - $109,200

About The Position

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Description The Assistant Manager, Paid Search will support the business in North America region and play an important role in accelerating our online business. This individual will join a team of growth marketers that are transforming our brand.com business and aiding in developing critical marketing capabilities for ELC. This role will be focused on executing and reporting on paid search campaigns for a cluster of brands within the ELC portfolio. They will ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally. They are responsible for managing daily pacing and routine performance checks. A strong analytical mind is essential for this role.

Requirements

2-3 years+ of hands-to-keyboard experience in performance marketing, primarily in Paid Search
Experience with tools like Skai, SA360, Google Analytics, Looker, and Google Merchant Center is required
Self-starter with the ability to take initiative and work independently with minimal supervision
Strong work ethic, consistently going above and beyond to meet deadlines and achieve goals
Clear and concise communicator, able to convey ideas effectively both in writing and verbally
Motivated to take ownership of tasks and projects, demonstrating a proactive approach to problem-solving
Ability to stay organized, focused, and productive in a fast-paced, dynamic environment

Nice To Haves

Experience with Excel (vlookups, pivot tables, data visualization) is preferred
Agency experience highly preferred
Experience within the retail vertical is a plus, but not required

Responsibilities

Assist in the day-to-day management of search campaigns, including keyword optimizations, search term reporting analysis, bidding, budgeting, and performance analysis in partnership with the team's Manager/Senior Manager
Continuously monitor and optimize campaign performance to identify potential areas for improvement
Assist in implementing suggested optimizations to ensure campaigns meet or exceed goals
Assist Manager/Senior Manager in managing the product feed to find any missing product groups, titles, descriptions, etc.
Execute testing timelines set by Manager/Senior Manager and provide mid-flight testing updates
Constantly track and analyze the relationship between paid and organic search to identify opportunities for synergies and optimization
Lead the creation and implementation of ad copy for promos and evergreen moments
Work cross functionally with marketing channel leads on real time optimizations and pivots across the marketing mix to achieve brand goals
Derive actionable insights from paid search performance and connect to holistic business trends/activations. Assist Manager/Senior Manager in pulling weekly performance updates to stakeholders with an emphasis on how the channel supports macro business goals
Assist Manager/Senior Manager in updating all internal financial documents regarding paid search spend. Assist in communication with Brand, Finance, and Accounts Payable teams to understand any discrepancies, outstanding invoice payments, etc

Benefits

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

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