Assistant Manager, Marketing Capabilities & Process Improvement

Kohl's•Tallahassee, FL

8d•Hybrid

About The Position

In this role, you will lead the execution and prioritization of cross-functional initiatives that increase marketing agility and efficiency. Initiatives include marketing technology capabilities, operational improvements, and supporting partners through change in support of dynamic, targeted marketing marketing growth strategies.

Requirements

Bachelor’s degree or equivalent experience
3-5+ years relevant experience, including hands-on experience working within and administrating a Marketing Technology platform and/or related processes
Familiarity of IT development processes
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to maintain prompt and regular attendance as set by the company
Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
Ability to comply with dress code requirements
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Perform work in accordance with the Physical/Cognitive Requirements section
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner
Ability to comply with health and safety standards

Nice To Haves

Experience utilizing standards to drive process improvement

Responsibilities

Leverage expertise in marketing to identify opportunities and create related business cases for ideas that improve alignment of marketing business goals and modern marketing processes.
Work with marketing partners and IT to recommend standardization and/or other improvements for scalability and efficiency; garner buy-in and identify champions to help drive progress
Support the evaluation of existing processes, roles and technologies. May include analyzing current processes for redundancies or automation opportunities, completing time studies, framing problem statements and recommendations, etc.
Partner with Creative teams to assess and improve creative workflows and tooling, including identifying handoff gaps, automation opportunities, and integration needs within the broader marketing ecosystem.
Assist in the development of a best-in-class marketing capability ecosystem to best support efficient delivery. Evaluate existing and market tools, support procurement process when necessary
Identify success metrics and gauge results, such as stakeholder satisfaction and adoption, ROI, time reduction, etc
Own and drive independent initiatives, inclusive of people, process, and technology components.
Support broad adoption, change, and drive innovation
Ensure process changes and technology solutions meet multi-team marketing needs via stakeholder involvement and adoption.
Drive change management ; meet with stakeholders, understand processes, tee up discussion, and support rollout communications and training
Research, synthesize, and share out competitive landscape and emerging trends, providing insights to support marketing recommendations.
Surface prioritization concerns across marketing teams and work streams; drive towards resolution and/or impacts and tradeoffs
Additional tasks may be assigned as necessary