Assistant Manager, Email

David Yurman•New York, NY

2d•$90,000 - $115,000•Hybrid

About The Position

We are seeking an experienced creative & analytical Assistant Manager, Email to join our marketing team. As an Assistant Manager, Email, you will support campaign creative planning, execution of emails & analytical reporting, management of a/b testing calendar. Work closely with site leads, retail, creative & marketing teams to effectively develop and implement integrated campaigns. The individual will have strong attention to detail and have expertise in and a passion for activating impactful email.

Requirements

3-4 years’ minimum experience of managing, execution of email campaigns in platforms
Excellent organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize.
Proficiency in working with Email Service Providers (such as Bluecore and Salesforce Marketing Cloud)
Excellent verbal and written communication skills.
Affinity for design, copywriting, proofreading, and data
A proactive team player with a positive "can-do" attitude, actively collaborating with internal and external partners.
Highly adaptable and able to thrive in a fast-paced, priority-driven environment, demonstrating a sense of urgency when necessary.

Nice To Haves

HTML knowledge is a plus

Responsibilities

Liaise with site leads, retail, creative & marketing team to support email & create a/b testing
Build monthly A/B testing concepts into existing, new lifecycle programming
Build wireframes for email working with senior email manager
Submit creative briefs on Monday.com
Submit technical briefs to internal IT teams
Management of ESP platform
Manage the end-to-end process of email campaign execution, including planning, building, scheduling, testing, and deployment.
QA email campaigns through proofing and testing to ensure accurate execution of links, content and targeted assets across desktop and mobile platforms, email clients and dark mode.
Gather performance/testing results, maintains weekly, monthly & quarterly reporting monitoring campaign performance & develop optimizations based on results
Oversee coordination between cross-functional marketing channel leads to share insights and successful content for broader platform utilization
Closely monitor and share competitive trends, sharing new ideas/designs and testing opportunities
Foster collaboration with the Data & CRM teams to identify key audiences and enhance engagement strategies