Assistant Manager Brand and Social Marketing

Redwood Credit Union•Napa, CA

16h

About The Position

Redwood Credit Union is seeking an Assistant Manager of Brand & Social Marketing who will be responsible for shaping RCU’s external brand story, driving brand affinity, and amplifying RCU’s voice in the markets served. Lead a high-performing team, manage strategic communications across all channels, steward brand identity, and collaborate across departments and external partners to deliver integrated, impactful marketing initiatives. At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad. As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.

Requirements

Proven success in developing and executing integrated campaigns across paid, earned, and owned media.
Strong analytical acumen with the ability to translate data into strategic decisions.
Exceptional leadership, communication, and project management skills.
Deep understanding of media planning, social media trends, and influencer engagement.
A strong critical thinker proficient at evaluating the audience for an online brand and identifying the most effective ways of reaching them.
Strong attention to detail and demonstrated ability to ensure quality control and follow-through.
Strong team player with the ability to establish and maintain effective working relationships.
Ability to lead and work with cross-functional teams.
Ability to prioritize and successfully manage multiple tasks and deadlines simultaneously.
The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, business or related field, with a minimum of six years’ experience in brand marketing, social media or integrated communications, with prior experience managing staff.

Responsibilities

Champion RCU’s brand strategy, ensuring consistent, compelling storytelling across all touchpoints.
Lead and mentor a team fostering a culture of creativity, accountability, and excellence.
Serve as a strategic partner to Marketing leadership, contributing to long-term brand vision and social engagement strategies.
Act as a brand guardian, ensuring fidelity to brand standards across internal and external communications.
Provide strategic direction and coaching to team members in campaign development, creative execution, and social media strategy.
Align brand messaging with organizational goals through close collaboration with internal stakeholders.
Take an active role in RCU sponsored community events and contribute to local area non-profits and community groups.
Architect and execute multi-channel brand campaigns that drive awareness, engagement, and member growth.
Oversee creative briefing, production timelines, and cross-functional rollout to ensure campaigns are delivered with precision and impact.
Analyze performance metrics and translate insights into actionable improvements.
Identify and develop new ideas to expand the brand including sponsorships and partnerships.
Oversee media planning and buying across traditional and digital channels in partnership with product and business line marketing teams.
Manage agency relationships, contracts, and budgets to maximize reach and ROI.
Continuously monitor media performance and refine strategies to meet evolving objectives.
Support Social Media Specialist in curating a content calendar that reflects brand voice and drives community engagement.
Oversee development of platform-specific content that resonates with diverse audiences.
Expand RCU’s finfluencer program, leveraging trusted voices to build credibility and deepen member relationships.
Use data-driven insights to optimize social performance and inform future content strategy.
Direct Marketing Coordinator in executing key campaigns (e.g., Youth Month, special initiatives) and managing department operations.
Ensure seamless execution of marketing programs through effective planning and resource management.
Inspire and develop team members through clear vision, feedback, and professional growth opportunities.
Collaborate with internal teams, agencies, and external partners to deliver cohesive, high-impact marketing initiatives.
Act as a strategic advisor to senior marketing leadership, contributing to brand evolution and social innovation.
Manage existing and new agency partnerships.
Develop compelling brand briefs and efficient processes.
Ensure budgets are set and managed effectively.
Ensure goals and KPIs are defined for brand, campaign and key initiatives.
Develop and maintain learning plans to ensure we become smarter over time.

Benefits

Competitive medical, dental, and vision insurance, mental health offerings
Employee performance incentive plan
Salary Advancement– Merit increase based on performance
401(k) program with employer match
Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
RCU employees are eligible for a 1% discount on all recreational or boat loan products
2% discount off Visas and LOC Loans through RCU
0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
0% interest on garment, fitness, or home office equipment loan of up to $500
100% financing for employee purchased homes!