Assistant Hospitality Manager - Sterling Vineyards

Treasury Wine Estates•Calistoga, CA

2d•Onsite

About The Position

The Assistant Hospitality Manager (Tourway) supports high-volume guest experiences while leading, inspiring, and coaching Tasting Room Associates to deliver exceptional service and drive direct-to-consumer results. This role focuses on Sterling’s Tourway experiences and supports the smooth flow of guests across multiple stations on property. The AHM leads by example on the floor, ensuring seamless guest arrivals, transitions, and departures while overseeing high-volume, self-guided tour and tasting operations. With a balance of hands-on hospitality, operational oversight, and team leadership, this role plays a critical part in maintaining Sterling’s reputation as a premier Napa Valley destination. You will inspire and develop a team to deliver personalized hospitality in a fast-paced environment while upholding Sterling’s service standards, brand integrity, and financial goals. Through strong leadership, attention to detail, and anticipation of guest needs, the AHM helps elevate Sterling’s reputation as a premier Napa Valley destination.

Requirements

4+ years of DTC wine sales or guest service experience
Strong record of meeting targets
Confident coaching teams of 15+
Inspiring performance through motivation and mentorship
Deep wine knowledge
Can confidently educate guests on winemaking and wine styles
Organized, self-motivated, and comfortable managing daily operations
Communicate clearly
Tech-savvy with MS Office, POS and reservation systems
Enjoy working flexible schedules, including weekends and holidays
Represent the brand with professionalism and polish
Can lift 40 lbs
At least 21 years old
Willing to occasionally travel

Responsibilities

Lead, coach, and motivate a team of 20-30 Tasting Room Associates to achieve DTC revenue, wine club conversion, data capture, and AOV goals.
Maintain cost controls, inventory, and sales incentives to drive performance.
Uphold guest service standards; engage with guests and resolve service issues.
Oversee development and delivery of premium experiences, including food and wine pairings and elevated service training.
Collaborate with Marketing, Central Operations, Retail, and Culinary teams on programming, Tock experiences, and POS setup.
Recruit, train, schedule, and mentor staff; conduct performance reviews and lead daily pre-shifts.
Manage daily operations including opening/closing, cash handling, POS troubleshooting, and compliance with safety and beverage service standards.
Build local hospitality relationships act as an ambassador at special events and support wine club engagement.

Benefits

Access to global career opportunities
Structured programs designed to support your health, wellbeing and career development
Generous employee product allowance (world’s most desirable wines)
Competitive benefits package including: Medical, Dental, and Vision
Paid Time Off (vacation, sick time, and holidays)
401K with company match
Extra day off each year with your “TWEforME Day”
Flexibility
Rewards and discounts
Health and wellbeing initiatives