Assistant Finance Manager - Commercial

LEE KUM KEE•Industry, CA

About The Position

We are seeking a commercially minded Assistant Finance Manager with Fast-Moving Consumer Goods (FMCG) experience to join our growing U.S. business. This role goes far beyond traditional reporting — you will act as a strategic partner to Sales, Marketing, and Operations, driving profitability, optimizing A&P investments, and influencing key business decisions. If you thrive in a fast-paced consumer goods environment and enjoy translating financial data into business action, this is your opportunity to make measurable impact.

Requirements

Bachelor’s degree in Finance or Accounting (CPA/MBA a plus).
4+ years of experience in FP&A, Commercial Finance, or Corporate Finance — ideally within FMCG environment.
Experience working in matrixed, cross-functional organizations.
Strong financial modeling and analytical skills with advanced Excel proficiency.
Experience with budgeting, forecasting, and business case modeling.
Ability to influence senior stakeholders and communicate complex financial information clearly.
Strategic thinker with strong commercial acumen.
High integrity, strong attention to detail, and ownership mindset.
The individual must possess excellent written and verbal communication and presentation skills in English.
Fluent in English and Mandarin or Cantonese required as they will need to meet with customers to support the US Asian Sales Team

Responsibilities

Strategic Financial Planning & Performance Management
Lead monthly management reporting for U.S. leadership and global headquarters, ensuring accuracy, timeliness, and clarity.
Deliver deep KPI analysis across revenue, trade spend, COGS, marketing investment, operating expenses, and CapEx.
Identify trends, risks, and opportunities — turning variance analysis into actionable insights.
Drive budgeting, forecasting, long-range planning, and financial modeling enhancements.
Evaluate ROI on marketing programs, trade promotions, and new initiatives to maximize profitability.
Provide ad hoc financial analysis to support executive decision-making.
A&P Investment Governance & Trade Spend Control
Own and continuously enhance Advertisement & Promotion (A&P) spending controls and claim processes.
Ensure proper approvals, accruals, and policy compliance aligned with corporate and accounting standards.
Partner closely with Sales & Marketing to monitor spend effectiveness and close claims in a timely manner.
Deliver visibility through structured spending and claim rate reporting.
Balance Sheet & Working Capital Optimization
Support healthy AR aging and collections performance.
Monitor inventory management, write-offs, and NRV provisions.
Oversee payables, assets, and equity controls to strengthen financial health.
Drive working capital improvement initiatives.
Budgeting, Forecasting & Long-Term Planning
Lead the U.S. annual budget, rolling forecasts, and long-term strategic planning process.
Build executive-ready reporting templates and presentations.
Coordinate cross-functionally to ensure timely and accurate consolidation.
Commercial Finance & Business Partnering
Design customized P&L views (customer-level, product-level, channel-level) to enhance commercial decision-making.
Partner on new product launches, pricing strategy, and business case development.
Provide insights on trade spend efficiency and profitability improvement.
Identify market risks and growth opportunities through financial and non-financial analysis.
Participate or lead cross-functional initiatives including: Profitability improvement programs, Process optimization, Digital transformation initiatives, and Internal control harmonization
Travel to visit customers with the US Asian Sales Team
Team Leadership & Development
Support, coach, and develop team members.
Build a high-performing, collaborative finance team structure.
Foster a culture of accountability, continuous improvement, and operational excellence.
Compliance & Internal Controls
Ensure compliance with U.S. and Canada accounting standards and corporate finance policies.
Stay current on accounting, tax, and regulatory updates.
Strengthen internal controls and partner cross-functionally to protect company assets.