Assistant Director, Social Media

RUF • New Brunswick, NJ

16h • $70,000 • Hybrid

About The Position

Reporting to Director, Social Media, the Assistant Director will assist with all activities related to the daily management and content creation of all social media channels in support of building a culture of engagement and philanthropy from alumni, donors, and friends of the entire Rutgers University community. Essential Functions Content creation and management Create and edit original, engaging, and visually appealing content (including text, image, and video) in the brand’s voice and adhering to the brand’s style guidelines Write unique copy for each platform ensuring brand voice consistency Publish content in social media management platform utilizing hashtags and tagging relevant partner accounts Community engagement Monitor social media channels for comments, messages, and mentions; engage with the audience and respond to inquiries promptly, professionally, and in the brand’s voice Campaign execution Coordinate volunteer outreach and partnerships Work with annual giving, editorial, and design teams to align social media with broader campaigns Manage collecting updated content from across campus locations and from events (both in-person and remotely) Analytics and reporting Track performance metrics (reach, engagement, conversions) Use insights to refine strategies Assist in developing social media strategy Support the development of a cohesive social media strategy aligned with departmental and organizational goals Other duties as assigned Competency Aptitudes Leadership Responsible for complex projects with guidance by leadership Develop comprehensive project leadership (own all project components) Autonomy Create, manage, and execute critical elements for the department/project/program Perform project analysis; devise and implement process improvements to optimize outcomes Complexity Scope of work is highly visible and is pan-University or pan-foundation Subject matter expert of department/project/program operations Strategy Assist with strategy development, projects, and proposals Begin leading strategy sessions Responsible for operational tasks for the project/program/program

Requirements

• Bachelor's degree and/or 2+ years of professional experience in fundraising, alumni relations, non-profit organizations, event planning, higher education, or related fields.

Responsibilities

• Create and edit original, engaging, and visually appealing content (including text, image, and video) in the brand’s voice and adhering to the brand’s style guidelines
• Write unique copy for each platform ensuring brand voice consistency
• Publish content in social media management platform utilizing hashtags and tagging relevant partner accounts
• Monitor social media channels for comments, messages, and mentions; engage with the audience and respond to inquiries promptly, professionally, and in the brand’s voice
• Coordinate volunteer outreach and partnerships
• Work with annual giving, editorial, and design teams to align social media with broader campaigns
• Manage collecting updated content from across campus locations and from events (both in-person and remotely)
• Track performance metrics (reach, engagement, conversions)
• Use insights to refine strategies
• Assist in developing social media strategy
• Support the development of a cohesive social media strategy aligned with departmental and organizational goals
• Responsible for complex projects with guidance by leadership
• Develop comprehensive project leadership (own all project components)
• Create, manage, and execute critical elements for the department/project/program
• Perform project analysis; devise and implement process improvements to optimize outcomes
• Assist with strategy development, projects, and proposals
• Begin leading strategy sessions
• Responsible for operational tasks for the project/program/program

Benefits

• Office-centric hybrid work schedule
• Comprehensive medical
• Comprehensive no cost dental, and no cost vision insurance for employee and dependents
• 403(b) plan with matching employer contribution
• Accrual of three weeks of annual vacation time, in addition to five wellness days and fifteen sick days per year
• Nine holidays, as well as four floating holidays
• Significant tuition reductions
• $40 monthly cell phone reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees