Assistant Director of Marketing & Communicati

Whole Woman'S Health Llc • Charlottesville, VA

13d • Remote

About The Position

The Assistant Director of Marketing and Communications (ADMC) supports WWH and WWHA in its broad-based marketing and communications efforts to ensure that the organizations are positioned locally, regionally, and nationally as the most credible, trusted independent abortion provider and advocate. The incumbent will work closely with the Director of Marketing and Communications (DMC) on a robust and diverse portfolio of programs, projects, and initiatives supporting patient outreach, clinic marketing, social media management, donor relations, media relations, and storytelling across a wide variety of platforms and channels. The ADMC is an integral member of the Marketing and Communications team and also works cross-departmentally across both organizations with colleagues on our clinical and administrative teams. This is a remote position but you must reside in MN or VA for consideration.

Requirements

• Bachelor's degree and a minimum of five years in nonprofit, mission-driven marketing and communications roles.
• A deep commitment to WWH/WWHA’s mission of making safe, affordable, quality abortion care accessible to all.
• Demonstrated experience in managing a multi-platform social media portfolio, including content creation, assessment, and paid placements.
• Expertise and experience applying marketing concepts and best practices to digital and traditional marketing campaigns.
• Exceptional writing and editing skills. Writing samples will be required for finalists (please do not send samples with initial application).
• Prior experience with website content management systems, such as WordPress.
• A collaborative work style, meticulous attention to detail, and highly effective organizational, time-management, priority-setting and problem-solving skills.
• Ability to work well under pressure, within a sometimes fast-paced and fluid environment.
• Comfortable with crisis management and rapid response.
• Ability to work effectively in a fully remote environment, managing time, priorities, and projects with minimal supervision.
• Strong written and verbal communication skills to collaborate with colleagues, leadership, and external partners across multiple states.
• Comfort with using new or different communications and IT tools as needed.
• Ability to balance multiple deadlines in a fast-paced environment, while staying adaptable to shifting priorities.
• Commitment to creating a professional, distraction-free workspace that supports productivity and confidentiality.

Responsibilities

• Social Media Planning and Execution
• Manage content creation and scheduling for core platforms (Instagram and Facebook) while actively growing organizational presence on additional platforms (Reddit, LinkedIn, TikTok, Bluesky, Threads).
• Track analytics across platforms to measure engagement, identify trends, and adjust strategies for stronger impact.
• Provide rapid-response messaging for key news cycles, litigation updates, and legislative developments.
• Marketing Strategy and Implementation
• Partner with DMC, WWH/WWHA leadership, and third-party digital marketing team to execute and evaluate digital and traditional marketing campaigns at both local and national levels.
• Collaborate with clinic teams to produce localized outreach materials highlighting services, events, and community impact.
• Ensure all marketing activities reinforce brand consistency, advocacy priorities, and organizational goals.
• Writing and Comms Project Management
• Coordinate timelines and workflows for communications projects such as donor emails, newsletters, appeals, press releases, and other multi-channel campaigns.
• Contribute to the research, writing, and editing of compelling narratives for donor communications, constituent emails, press releases, op-eds, blog posts, newsletters, social media campaigns, and other ad hoc communications projects.
• Create toolkits, talking points, and messaging guides to support staff, advocates, and partners in delivering consistent communications.
• Partner with organizational leadership to draft remarks, interview prep materials, and statements for key events or media opportunities.
• Website Management
• Regularly update and manage website content for both WWH and WWHA to reflect clinic services, advocacy initiatives, litigation updates, and organizational news.
• Collaborate with colleagues and external partners to maintain site design, functionality, and accessibility.
• Monitor analytics to strengthen SEO, improve visibility, and enhance user experience for patients and advocates.
• Ensure timely posting of press releases, announcements, and campaign materials.
• Media Relations
• Serve as a primary contact for press inquiries, ensuring timely, accurate, and strategic responses.
• Draft press releases, media advisories, and statements, coordinating logistics for press conferences and briefings.
• Track abortion-related stories in the news to identify opportunities for organizational visibility and thought leadership.
• Help prepare administrative leadership and spokespeople for interviews through talking points, briefings, and practice sessions.

Benefits

• A competitive salary, commensurate with experience.
• 401(k) plan with a 3% company match.
• Flexible work hours and family support programs
• Additional perks, including employee discounts, and virtual team-building activities.
• A culture/environment that is diverse, stimulating, and comprised of passionate and dedicated people.
• Company laptop and cell phone provided by employer.
• Eligible to enroll in medical, dental, and vision insurance offerings, as well as voluntary life and disability insurance.
• Employee Assistance Program (EAP), providing confidential 24/7 support services, including mental health counseling, financial and legal consultations, work-life balance resources, and wellness programs. Also includes a Basic Term Life and AD&D Insurance with $25,000 in coverage.
• Two weeks starting paid personal time off, increasing with tenure, plus seven paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees