Assistant Director, Marketing & Digital Engagement

Boston College • Newton, MA

1d • $65,550 - $81,950 • Hybrid

About The Position

Working with the Associate Director, Career Operations & Education and the Career Center leadership team and in alignment with the Office of University Communications, the Assistant Director, Marketing & Digital Engagement assists in the development, management, and implementation of an inclusive marketing and communications strategy for the Boston College Career Center. This includes, but is not limited to, management of creative content for all marketing materials and digital channels, production of print materials, evaluation of relevant analytics, and oversight of the messaging to advance the Boston College Career Center‘s presence within and beyond the campus community. The Assistant Director, Marketing & Digital Engagement is also responsible for hiring, training, and supervising undergraduate marketing assistants.
Key stakeholders include students, prospective students, alumni, parents, faculty, employers, senior administrators, and friends of Boston College. Because we are constantly reflecting on our strategy and developing innovative approaches to our work, it is important that the Assistant Director, Marketing & Digital Engagement be adaptable and flexible, as our goals and strategies will evolve over time.
Each staff member in the Division of Student Affairs is expected to support division and university-wide initiatives, staff events, and serve on committees as needed.

Requirements

• Bachelor’s degree required; relevant Master’s degree preferred
• At least 2 years of professional level experience in marketing/communications having developed effective promotional materials for target audiences
• Experience with social media strategy and managing social media outlets
• Experience with marketing and social media analytics to ensure effective marketing of programs
• Exceptional communication (oral, written, and presentation) skills
• Detail-oriented, well-organized, high energy and outcomes driven
• Demonstrate the awareness, knowledge, and skills required to engage and communicate with students and colleagues from a wide range of backgrounds
• Professional experience with email marketing and social media tools such as Constant Contact, Instagram, TikTok, and LinkedIn; experience with Google Analytics, video editing, and mobile applications a plus
• Excellent computer skills, including proficiency with graphic design, Canva, Mac OS, Microsoft applications, HTML, Adobe Creative Suite, and web design software and open to learning new applications
• Proven ability to collaborate with others
• Strong project management background
• Ability to supervise and manage undergraduate marketing assistants
• Demonstrated comfort with learning and using technology, including new and unfamiliar platforms
• Demonstrated commitment and ability to provide strong customer service with the desire to enhance and support the office’s image, goals, and objectives through each individual interaction
• The position offers a limited flexible and hybrid work schedule that suits the Career Center’s business needs. The staff member will primarily be in-person and on campus.

Nice To Haves

• relevant Master’s degree preferred
• Professional experience with email marketing and social media tools such as Constant Contact, Instagram, TikTok, and LinkedIn; experience with Google Analytics, video editing, and mobile applications a plus

Responsibilities

• development, management, and implementation of an inclusive marketing and communications strategy
• management of creative content for all marketing materials and digital channels
• production of print materials
• evaluation of relevant analytics
• oversight of the messaging to advance the Boston College Career Center‘s presence within and beyond the campus community
• hiring, training, and supervising undergraduate marketing assistants
• support division and university-wide initiatives, staff events, and serve on committees as needed

Benefits

• Tuition remission for Employees
• Tuition remission for Spouses and Children who meet eligibility requirements
• Generous Medical, Dental, and Vision Insurance
• Low-Cost Life Insurance
• Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
• Paid Holidays Annually
• Generous Sick and Vacation Pay

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees