Assistant Director for Philanthropic Marketing and Communications

University of Washington•Seattle, WA

6d•$80,400 - $84,360•Hybrid

About The Position

For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world’s greatest public university, as measured by positive impact—guides everything we do in University Advancement . Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support. The mission of University Marketing & Communications (UMAC) is to lead branding, marketing and communications efforts that advance the reputation, resources and relationships of the University. This starts with creating a culture of belonging within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals. University Marketing & Communications has an exciting opening for an Assistant Director, Philanthropic Marketing & Communications. This is a full-time permanent position. The Assistant Director, Philanthropic Marketing & Communications reports to the Associate Vice President, Branding & Marketing and is a member of the University Marketing & Communications (UMAC) brand strategy team. This position is integral in developing and executing strategic marketing and communications efforts that support the UW’s comprehensive fundraising campaign and University-wide key initiatives. The Assistant Director develops and executes marketing strategies and content with the goal of increasing awareness of the University of Washington that targets, encourages and increases philanthropic support from a wide and diverse range of audiences.

Requirements

Bachelor’s degree in marketing, communications, advertising, English, journalism or related field AND at least three years of experience in marketing/communications or related field.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

Nice To Haves

Experience with Content Management Software and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Canva) and familiarity with project management and file management tools (e.g., Asana, SharePoint; others a plus).
Ability to conceive, implement and evaluate marketing strategies and goals.
Demonstrated experience in developing marketing campaigns that persuade audiences to support philanthropic causes.
Strong organizational skills, attention to detail and ability to meet deadlines in a fast-paced environment.
Strong proficiency with Microsoft Office tools; familiarity with market automation tools, design technology and web platforms such as Word Press.

Responsibilities

Support University-wide key fundraising initiatives and collective priorities by developing and implementing strategic marketing campaigns that target key audiences.
Interpret data and apply research insights to guide strategic marketing and communications decisions.
Partner with the digital marketing team and media strategist to create campaigns that grow audience engagement and drive private fundraising support.
Collaborate across the UMAC and internal teams to write, edit and evaluate donor engagement materials such as newsletters, web content, email and ad copy, case statements, gift announcements and impact stories.
Oversee social media content that supports development-related goals.
Support campaign communications to UW volunteers and other internal and external audiences.
Interpret data and apply research insights to guide strategic marketing and communications decisions.
Handle and maintain confidential materials and information.
Participate in task forces, committees and other forums that address the role of marketing communications in the Advancement program.
Other duties as assigned.