Assistant Director / Associate Director / Director – Social Media & Digital Strategy

Louisiana State University

20h

About The Position

Leads LSU’s primary social media presence (consistently ranked #1 in the SEC and among the top-performing public universities) and drives strategy, content, and growth across platforms. This role builds LSU’s reputation as a premier research university while supporting undergraduate recruitment through high-performing, platform-native storytelling. Serves as the university’s central authority on social media strategy and innovation, using data to guide decisions and investments. Leads a team of staff and student creators, including influencers, and works across LSU’s campuses and entities to ensure a coordinated, high-impact social presence. Partners closely with marketing and communications teams to integrate social into major campaigns and university priorities.

Requirements

• Bachelor's Degree in Communications, Journalism, Marketing, or related field.
• 3+ years of experience
• Worked in social media, public relations, or in developing and producing content for promotional purposes.
• Comfort with using analytics and other metrics to plan and evaluate social media strategy.
• Demonstrated success in developing social media strategy.
• Advanced in the following: Written and oral communication skills, meeting deadlines, proofreading & editing, innovation & creativity, ability to collaborate with others, knowledge of social media channels, attention to detail, organization skills, crisis communication.

Nice To Haves

• Experience overseeing social media channels for a university or other large organization.
• Demonstrated success in social media campaigns for various target audiences.

Responsibilities

• Owns LSU’s social media strategy, setting direction across platforms based on audience behavior, performance data, and university priorities.
• Ensures LSU shows up with purpose and consistency while aligning content with brand, recruitment, and research goals.
• Tracks platform and technology shifts and translates them into forward-looking strategy.
• Guides content investment, channel focus, and resource allocation, including paid social strategy.
• Actively monitors and shapes audience sentiment and oversees LSU’s primary institutional accounts.
• Leads the creation of original, platform-native content built for engagement and impact.
• Drives a proactive content engine and ensures a consistent cadence of audience-first storytelling.
• Maintains high standards for quality and performance while operating with a real-time mindset.
• Develops LSU’s influencer and ambassador strategy to expand reach and authenticity.
• Leads measurement and evaluation of performance across LSU’s enterprise.
• Uses analytics and audience insights to inform strategy and guide decisions.
• Defines success metrics and shares insights with communicators across the Flagship to strengthen alignment and performance.
• Leads and develops LSU’s central social media team.
• Establishes standards and governance for social media use across a decentralized network.
• Provides training, guidance, and maintains a directory of LSU-affiliated channels.
• Leads LSU’s social media response during emergencies, ensuring timely and coordinated messaging.
• Serves as essential personnel for EOC operations, including extended or after-hours monitoring as needed.

Benefits

• LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level