Assistant Athletic Director for Brand Advancement & Creative Strategy

Mississippi State University (MS)•Starkville, MS

56d

About The Position

The Assistant Athletic Director for Brand Advancement & Creative Strategy helps drive Mississippi State Athletics' storytelling, creative direction, and brand presence across all platforms, serving as both a strategic leader and hands-on creator. This position oversees all creative areas, including video, design, and photography, while also contributing directly to the creation of video and digital content. Members of this team collaborate to strengthen the department's visibility, elevate student-athlete and program recognition, and engage fans through consistent and innovative brand expression. This position plays a key role in shaping, executing, and maintaining the overall brand strategy for Mississippi State Athletics.

Requirements

Bachelor's degree in videography, digital strategy, creative media, or a related field with 3 years of experience in brand management, creative services, digital strategy, communications, or related area.
Strong background in creative video.
Must ensure compliance with NCAA, SEC and University policies and procedures.
Excellent communication and team management skills.
Ability to travel with the team.
Required to work quickly, efficiently, and with adaptability under strict deadlines.
Ability to work long hours including nights, weekends and holidays.
Excellent written and oral communication skills.
Knowledge of communications, content, creative and digital media.
Knowledge and experience with Adobe Creative Suite required.
Work experience and knowledge of content production and storytelling.
Proven success producing creative and innovative multimedia content.
Experience in other multimedia production platforms.
Knowledge of professional and cinematic video camera equipment required, including but not limited to Sony Cinema Line cameras and lenses (Fx3, Fx6, and Fx9), DJI gimbal systems, and Black Magic Design camera systems.

Nice To Haves

Knowledge of a collegiate athletics department and the NCAA structure desired.

Responsibilities

Support and execute the department's brand advancement strategy across all sports and platforms in collaboration with the Senior Associate Athletics Director for Communications and Content.
Manage and lead the creative team consisting of graphic design, photography, videography, and elements of social media in capturing and generating content/stories for all 16 athletic programs.
Collaborate with communications, marketing, fan experience, Bulldog Club, Bulldog Athlete Services and Bulldog Sports Properties, and other units to ensure consistent messaging and visual identity.
Help plan and deliver creative, digital, and storytelling initiatives that enhance awareness, engagement, and recruiting.
Contribute to department-wide campaigns and projects that promote the Mississippi State brand and drive fan connection.
Assist External Affairs team with creative content needs in support of ticket sales and attendance.
Help determine creative direction, plans, estimates and timetables for projects related to all 16 athletic programs.
Maintain brand guidelines and standards across all internal and external touchpoints.
Assist with planning and production schedules, creative workflows, and project execution.
Attend Mississippi State Athletics related competitions and events.
Monitor industry trends and performance analytics to inform ongoing strategies.
Represent the Brand Advancement unit in cross-departmental collaboration and planning efforts.
Perform other duties as assigned.