ASO Specialist

Libertex Group

About The Position

Libertex Group Overview Established in 1997, the Libertex Group is an international powerhouse with over 28 years of financial markets expertise. Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of ‘Libertex’, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others. A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of Audi Revolut F1 Team. The Libertex Group in Numbers: 28+ years of fintech experience 3M+ clients worldwide 700+ employees 45+ international awards (for Libertex) 300+ tradable assets (through Libertex) The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives. Job Overview Libertex Group is looking for an ASO Specialist, who will be pivotal in enhancing our app's visibility and driving organic growth through strategic optimization. We seek a highly motivated individual with a keen eye for detail and a proactive approach to research. Your role will involve adhering to our company's guidelines, aligning with brand standards and ensuring compliance with google play and app store guidelines.

Requirements

3+ years of experience in mobile marketing, with at least 1 year of proven experience in ASO
Strong communication and collaboration skills
The ability to give and receive feedback and share knowledge effectively
Excellent research abilities and a passion for staying updated with the latest ASO trends
Strong analytical skills and a data-driven mindset
Excellent in handling multiple responsibilities & tasks within tight deadlines
Understanding of Apple and Google app store algorithms
Understanding of mobile app performance and development specifications
Experience working with designers for graphic optimisation
Proficiency in English is essential, knowledge of Russian is a plus

Nice To Haves

Proficiency or experience in SEO, SMM, SEM, ASA, or other digital marketing channels is highly desirable
Experience in a financial company or within the financial niche would be a significant plus

Responsibilities

Collaborate with the team to support and contribute to the development and execution of ASO strategies
Provide regular insights and recommendations to optimise app visibility and performance
Implement and manage stores on a regular basis and be responsible for stores’ reviews & warnings
Customise and adapt metadata for local markets to align with regional search trends and user preferences
Analyse market trends, competitor performance, app store screens, store assets, and metadata to identify areas for improvement
Familiarise yourself with ASO/mobile apps tools and platforms such as AppTweak, Sensor Tower, Appsflyer, or similar tools for tracking and optimising app performance
Follow company and brand guidelines meticulously to ensure all ASO efforts align with organisational standards and market requirements
Stay updated on app store algorithm changes, new features, and industry best practices to continually enhance ASO strategies and app performance