Area Retail Manager - Austin

CONSUELA LLC•Austin, TX

4h•Onsite

About The Position

We’re looking for an inspiring fashion retail leader to guide our stores with a focus on hospitality, storytelling, and team development. As the Area Retail Manager, you’ll be both a hands-on store manager and a leader of leaders—ensuring a best-in-class customer experience across every location you touch. Two of Consuela’s main brand pillars revolve around creating art as well as supporting and uplifting women. Given those efforts - this role is ideal for a fashion leader who is equally passionate about people (both internal and external), product, and hospitality; someone who leads by example, develops others, and ensures that each store reflects the joyful, inclusive, and elevated retail environment that defines Consuela.

Requirements

5+ years of multi-unit retail leadership experience (store manager or area manager level)
Proven ability to lead and develop teams across multiple locations
Strong operational knowledge: scheduling, inventory management, P&L accountability (targets, expenses, supplies, payroll, etc.)
Passion for delivering exceptional, hospitality-forward customer experiences - including in-store events
Must have reliable transportation and be willing to travel regularly between stores
Weekend, evening, and holiday availability required
Deep understanding of retail metrics, service behaviors, and team leadership
Strong communicator who builds trust and collaboration across all levels
Ability to balance store-specific needs with brand-wide consistency
Technologically comfortable (POS, scheduling, inventory systems, Google Suite)
Strong organizational and time management skills—able to manage multiple locations and priorities at once
Ability to work standing and moving for extended periods
Ability to lift and carry merchandise boxes as needed

Nice To Haves

Experience in fashion, accessories, or lifestyle retail preferred
Takes pride in being stylish, professional, and brand-aligned
Understands the power of aesthetics, tone, and detail in influencing customer experience
Builder of teams who models warmth, taste, and intentionality in how they show up
Strategic thinker with the ability to zoom out across stores while still delivering day-to-day results
Acts as a field ambassador for the brand, helping translate Consuela’s purpose into real-world execution
Models humility, joy, and confidence—setting the cultural tone for each store
Advocates fiercely for the customer and team experience
Creates a culture of psychological safety, belonging, and development - excelling in conflict management.
Celebrates wins, builds morale, and fosters a sense of pride across the district
Provides direct, supportive feedback and engages in tough conversations with care
Seeks continuous improvement and encourages team learning and growth through real-time coaching and observations
Understands the balance between sales goals and brand ethos
Uses data to inform scheduling, inventory needs, inventory management and performance coaching
Supports marketing, merchandising, and planning teams with on-the-ground insights

Responsibilities

Lead all day-to-day operations of the Austin store, delivering an exceptional customer experience that is warm, welcoming, and true to the brand pillars.
Develop a team of high-performing, customer-first associates through training, coaching, and ongoing development
Implement and sustain operational processes: Sales floor execution and traffic-driving initiatives, Visual/brand merchandising , Product storytelling and customer experience/styling , Inventory control and product flow, Scheduling and payroll forecasting, P&L ownership of controllable expenses
Collaborate with Consuela Connects and HQ teams to support in-store events, activations, and brand moments
Serve as the leader of leaders by coaching and developing Store Managers at additional locations in Katy and Smithville, Texas.
Ensure each store is delivering on Consuela’s hospitality standards—hospitality without pressure, warmth without script, service with heart
Conduct regular visits to all stores to assess customer experience, team engagement, and operational standards
Act as the key liaison between store teams and corporate HQ—communicating key initiatives, sharing updates, and gathering field insights
Partner with Store Managers to: Develop talent pipelines and succession plans, Build schedules that support traffic , productivity goals, and in-store events, Manage store-level time tracking, staffing models, and team development
Support new company/store initiatives, visual refreshes, and brand consistency rollouts
Lead weekly touch-base calls and monthly in-person coaching visits with each Store leadership team
Champion Consuela’s hospitality-first service model across all stores: Ensure customers feel welcomed, seen, and supported—not sold to, Model empathy, storytelling, and genuine connection with every interaction
Elevate service standards through daily coaching, role-play, and customer experience feedback loops
Monitor in-store feedback and respond proactively to trends or concerns - requires ability to be “on-the-floor”
Maintain an environment where team members feel proud of their work and connected to the brand’s mission
Establish and maintain robust product training programs - including customer styling
Represents Consuela’s joyful, artistic, and purpose-led spirit by leading with a confident presence, paired with a polished personal style and genuine enthusiasm/energy— demonstrating how Consuela lives within an elevated, effortless aesthetic rather than dressing as the product.
Set the tone for hospitality-forward service that is empathetic, intuitive, and pressure-free
Uphold visual and cultural standards that reflect a high-end retail environment—including team appearance, store ambiance, and language used in customer interactions
Champion and protect the brand’s emotional impact—ensuring every customer feels uplifted, seen, and welcomed
Directly manages the team of one store (Assistant Managers, Supervisors, Retail Brand Associates)
Indirectly manages Store Managers of 2 additional locations and their teams