At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment. The Global Commercial Services Marketing team (GCSM) makes business membership essential by creating and delivering world-class marketing that drives demand, deepens engagement, and showcases the value of our differentiated products and services. Our portfolio includes charge, lending, co-brand, and corporate cards, along with a suite of small business banking and B2B solutions. As a Targeting & Data Capabilities Analyst, you will support the development and evolution of data and targeting capabilities across business teams. You will help translate business requirements into actionable data, product, and workflow solutions, contribute to roadmap execution, and ensure existing targeting objectives continue to perform as platforms and capabilities evolve. Working closely with Marketing, Analytics, Product, and Technology partners, you will analyze current-state processes, identify improvement opportunities, and help enable consistent, scalable, and effective use of data and models to support business outcomes. How will you make an impact in this role? Build a comprehensive understanding of the organization’s current targeting and modeling landscape across all business segments. Identify capability gaps, future needs, and integration opportunities, and translate these into clear product and technical requirements for platform and engineering teams. Shape the product and capability roadmap by working closely with Marketing, Product, Analytics, Modelling, Data Engineering, and other key partners. Drive alignment on strategic priorities, use-cases, and delivery milestones, ensuring the roadmap reflects both near-term business value and long-term capability evolution. Ensure continuity and protection of existing targeting objectives and performance KPIs during capability or platform transitions. Define validation criteria, performance safeguards, and migration frameworks to maintain business impact while enabling modernization. Cultivate strong cross-functional partnerships across business units, acting as a connector to bring teams together around shared goals. Facilitate decision-making, resolve ambiguity, and ensure effective execution across diverse stakeholders. Provide structured, proactive updates to senior leadership, including key decisions, trade-offs, risks, and alignment needs. Represent the end-to-end capability vision and ensure leadership is informed and aligned ahead of critical milestones.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees