Analyst, Measurement & Insights

Comcast•Towson, MD

1d•$66,031 - $99,047

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Responsible for analyzing market trends, audience behaviors, and campaign performance across linear and digital platforms. Leveraging Comcast’s robust data assets, deliver actionable recommendations that support sales, sales development and other partner teams. This role requires strong analytical skills, curiosity, and the ability to translate complex data into clear, compelling narratives. Works with moderate guidance and collaborates cross-functionally to drive business impact.

Requirements

Adaptability
Collaboration
Data Analysis
Data Storytelling
Presentation Skills
Probing Questions

Responsibilities

Use Comcast’s proprietary data and third-party sources to generate insights across linear TV, streaming, and digital platforms.
Gathers data on competitors; analyzes and compares such competitive factors.
Prepare and deliver clear, visually compelling reports and presentations that communicate key findings and actionable insights to stakeholders.
Stay current on media measurement methodologies, advertising technologies, and industry best practices.
Understands and practices various statistical concepts, research data, standards and practices.
Works directly with cross-functional teams and department leadership to create research presentations and summaries.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.