Analyst, Influencer Marketing

Ovative Group•Minneapolis, MN

26d•$60,000 - $72,000

About The Position

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Role: Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to digital marketing at Ovative Group can’t be found anywhere else. We measure and optimize at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. Our approach to Influencer Marketing at Ovative Group is very different than the industry average. We’re looking for a talented, performance-oriented individual with an incrementality mindset, eager to learn our adaptation, push boundaries, and share their perspective with the team. As a member of Ovative’s Paid Media team with a focus on Influencer, you’ll concentrate on delivering marketing results for the Influencer channels while leveraging best in class measurement solutions across clients. As an Analyst on the Influencer Team, you’ll learn how to lead strategy and manage execution of Influencer campaigns. You’ll be expected to learn and contribute to Ovative’s differentiated approach to Influencer marketing, stay abreast on Influencer Marketing trends, creators, and platform tools, and to leverage them to help deliver client success. In addition, you are encouraged to streamline internal processes, drive projects that push the channel & O/g forward, tell clear, concise stories leveraging a multitude of differing data sources.

Requirements

1+ year of experience directly responsible for enterprise level digital media programs
Exceptional attention to detail paired with the ability to execute quickly & thoughtfully
Proactive and able to develop rapport and positive working relationships with team members, clients and publishers
Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
Proven track record of success driving strong positive results through digital marketing programs
Sound conceptual and analytical problem-solving skills
Strong verbal & written communication skills and client management skills
Ability to work independently and drive efforts from start to finish
Passion for social media and influencers, including experience using Instagram, TikTok, etc

Nice To Haves

Digital agency experience or digital lead on the client-side
Previous experience in performance marketing, retail, eCommerce, etc.
Early adopter to new social media platforms and influencer marketing trends
Have a basic understanding of influencer pricing, engagement, and industry benchmarks

Responsibilities

Cross-functional strategy & thought leadership: Act as a subject matter expert for Influencer strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals
Understand and find synergies across digital channels within the client mix in partnership with other team members
Performance media management & execution: Build Influencer strategies for clients and lead tactical planning and execution
Lead day to day management and optimization of marketing campaigns with exceptional execution
Program and campaign planning, strategy and plan documentation
Clearly defined objectives, tactics and metrics
Custom analysis, reporting and insights
Influencer agreements, billings, transaction inquiries and compliance
Client communication regarding all elements of influencer programs
Partner with our in-house measurement team to develop industry-leading measurement capabilities
Create proactive communications and POVs for internal teams and clients regarding Influencer opportunities and other digital media topics
Source, vet and manage influencer relationships directly and with talent management agencies to facilitate contracts, campaign tracking, build creative briefs, facilitate content approval and post-campaign reporting
Client relationship management: Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals
Lead development and delivery of client-facing solutions, including: Clearly defining program objectives, tactics and KPIs Developing and delivering client communication
Build strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationship and establish trust and credibility
Strive to be the best interaction of the client’s day
Team leadership and employee development: Manage work independently with initial direction from manager
Regularly speak up, ask questions and express your POV
Support and mentor new Ovative team members
Foster a culture of open communication and 360-degree feedback

Benefits

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams Generous paid vacation policy 401k match program Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program Shenanigan’s Day

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