Analyst, Casino Database Marketing

Royal Caribbean Cruises Ltd•Miami, FL

16d•Onsite

About The Position

This position is on – site in our Royal Caribbean Headquarters Miami 1050 Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group’s has an exciting career opportunity for a full time Analyst, Casino Database Strategy reporting to the Manager, Casino Database Marketing. Position Overview This role is responsible for maximizing net revenue and margins from the casino database by promoting sailings to known casino guests and driving additional acquisition efforts. This role is also responsible for partnering with VIP Program operations and the Club Royale loyalty rewards program to increase inbound customer contact. This role owns the database marketing reinvestment strategy and analysis of Direct Mail and Email campaigns, and partners with Marketing, Consumer Outreach, and Revenue Management to drive aggressive growth in casino bookings at the most profitable margins possible. The success of this role will be measured by growth in bookings, Net Gaming Revenue, conversion and the marketable database. This role will report to Lead, Casino Database Marketing.

Requirements

College degree required. 1 to 2 years database marketing required.
Education: BS/BA in Marketing, Business Analytics, Industrial Engineering or related field
Experience in database analytics and revenue optimization, CRM, customer contact strategy and loyalty marketing
Proficiency with a variety of software packages such as Excel, Word, Powerpoint and working knowledge or basic understanding of programs such as Alteryx, Toad (SQL), PowerBI, SAS and others
Execution: excellent attention to detail and follow through
Project management: ability to manage multiple campaigns and cross-functional team members
Familiarity with metrics-based marketing
Demonstrated leadership capabilities and effective verbal and written communication skills
Ability to read, write and present extensive and complex procedures to executive level audience
Ability to travel domestically and internationally and work flexible hours
Approach: energy and enthusiasm to drive results; must be self-motivated, proactive and poised

Nice To Haves

Knowledge of the principles of casino mathematics, including the calculation of theoretical loss, is a plus

Responsibilities

Create casino database marketing campaigns, as well as analyzing the database for growth opportunities.
Segment casino marketing database and determine offers for database marketing campaigns that maximize profitability of targeted player groups through segmentation testing and analysis.
Work on casino marketing testing program, including proposal of tests, analysis/reporting of tests, and ensuring learnings are incorporated into all casino channels.
Delivers consistent post-campaign/monthly reports with analysis and insights that will be implemented into casino tactics.
Collaborate with other members of the Casino Operations and Hotel Performance teams to ensure we are collecting, reporting and analyzing data in the most accurate way possible with consistency across teams and reports.
Serve as the liaison between internal Club Royale teams and Marketing to ensure proper development and delivery of casino collateral and loyalty initiatives.
Collaborate with Club Royale and Marketing teams to strategically increase automated touchpoints to improve guest experience and loyalty engagement.
Provide guidance for and support other Club Royale initiatives such as Instant Rewards, Partnership Certificate Events, Rep cross-marketing, Player Development marketing and more.
Partner with Shipboard Operations, IT, and Hotel Performance to constantly improve quantity and quality of casino database as well as accuracy of data transfer from ship to shore.
When appropriate, personally manage customer issues, escalations, and onboard responsibilities.