Analyst, Audience Activation
About The Position
As Analyst on the Digital Yield & Audience Activation team, you will play a key role in ensuring campaign delivery processes for digital audience products are defined and executed. Act as tier 1 Sales support for customized audience needs for Client campaigns. You will be first point of contact for Sales consulting, RFP support and data onboarding as it relates to Fox data and audience products. In this role, you will work in Fox’s audience builder to create audiences, manage 1st party data scale and maintain overall health of Fox digital audiences. You will understand audience scale and best strategies that will help support best outcomes for Client campaigns. You will be valuable in measuring and optimizing the overall health of Fox audience products, using this knowledge to drive monetization by working closely with Sales and Account Services. This role reports to the Manager, Digital Audience Activation.
Requirements
- Experience with digital audience targeting and data management platforms (ie: Liveramp, Transunion)
- Digital media landscape knowledge
- Strong communication, analytical and organizational skills required
- Ability to multi-task and prioritize
- Proficient in Microsoft Office (Excel, PowerPoint, Outlook)
- College degree required
Responsibilities
- Work with Fox’s audience builder and partner Data Management Platforms to create, manage and scale all active audience segments using both 1st and 3rd party data
- Collaborate with Data team on marketplace needs and receptivity to digital audience products
- Analyze Fox’s digital inventory for audience products across all properties
- Assist Sales and Client Services in responses for Client RFPs for audience creation, client data onboard
- Communicate audience capabilities and audience definitions to Sales for Client requests
- Support Ad Operations and Account Management teams with campaign optimization with audience insights
- Educate Sales & Sales Planning to existing digital audience products
Benefits
- medical/dental/vision
- insurance
- a 401(k) plan
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
