Analyst, Analytics

Chicago Blackhawks • Chicago, IL

9d • $60,000 - $70,000 • Onsite

About The Position

As an Analyst on the BSA team, your primary focus will be on supporting our business leaders across the organization, primarily within our marketing department, by developing forecasting tools, understanding fan insights, building dashboards, creating automations, and generating actionable insights through analytics. This role is designed for candidates who thrive on using analytical tools to drive better decision-making, and working hand in hand with our team to implement those solutions.

Requirements

• 1-3 years of experience in quantitative, analytical and/or client-facing roles
• Degree in marketing, analytics, statistics, economics, psychology, or related fields
• Strong proficiency in SQL, with ability to write complex queries and work with large data sets
• Experience with data visualization tools (Tableau, Streamlit, etc.)
• Experience with marketing analytics tools & ad platforms (e.g. Google Analytics, Meta Ad Manager)
• Understanding of survey design and tools (Qualtrics or similar)
• Self-starter able to identify challenges, chart solutions, and execute improvements
• Exceptional problem-solving skills with the power to develop creative and efficient solutions
• Excellent communication skills with ability to demonstrate clear, concise articulation of scenarios, options, risks, mitigations, and recommendations to non-technical audiences
• Ability to manage priorities and work collaboratively across all levels of an organization to solve day-to-day challenges
• Ability to adapt to occasional variations in schedule including working nights, weekends, and holidays as business needs dictate based on the event calendar.
• Must demonstrate our organizational values of integrity, curiosity, empathy, collaboration, and originality.

Nice To Haves

• Experience with scripting languages such as R or Python a plus
• Familiarity with marketing automation tools and CRM systems (Salesforce or similar) is a plus
• Knowledge of and interest in SEO, programmatic, email marketing, social media marketing, and other digital marketing channels

Responsibilities

• Communicate complex analytical findings in a clear and concise manner to facilitate data-driven decision-making across the organization.
• Collaborate with cross-functional teams (Ticketing, Sponsorship, Marketing, Community Relations, etc.) to understand and execute against organizational objectives, including ensuring adoption of tools.
• Build and maintain KPIs and reporting frameworks to assess ongoing performance, proactively recommending improvements during program execution.
• Leverage advanced SQL knowledge to extract, transform, and load data from across channels
• Collaborate with the marketing team to optimize campaigns based on data-driven insights, ensuring continuous improvement and positive ROI.
• Own the A/B testing process for marketing campaigns, analyzing results to refine spend allocation across channels and creative.
• Conduct user journey analysis and conversion modeling to identify drop-off points, improve customer experiences, and design automated marketing flows using marketing automation tools.
• Stay current on emerging digital marketing technologies, analytics platforms, and best practices to enhance campaign measurement and optimization capabilities.
• Develop and execute a comprehensive fan survey strategy to inform engagements and business decisions across the organization.
• Analyze syndicated marketing and audience data to uncover market trends and consumer behaviors.
• Lead organizational efforts to establish a single source of truth for fan data, enabling accurate audience segmentation and personalized experiences.

Benefits

• Competitive total rewards package, full benefits (medical, dental, vision, 401k matching, paid life insurance), employee assistance program (EAP), comprehensive PTO package, social events, volunteer opportunities, and learning and development.
• Employer-paid breakfast, lunch, parking, on-site gym and training classes, employee ticket program, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level