Amazon DSP & AMC Programmatic Advertising Specialist

Sandisk • Irvine, CA

59d

About The Position

We are seeking an Amazon DSP & AMC Programmatic Advertising Specialist to join our dynamic team in Irvine, United States. In this role, you will be responsible for developing, implementing, and optimizing programmatic advertising campaigns using Amazon's cutting-edge platforms, including Amazon DSP (Demand-Side Platform) and Amazon Marketing Cloud (AMC).

Requirements

• Proven experience in programmatic advertising, with a focus on Amazon DSP and AMC
• Strong understanding of the Amazon advertising ecosystem and e-commerce marketing
• Experience with programmatic campaign optimization and audience targeting
• Bachelor's degree in Marketing, Advertising, Data Science, or a related field
• Experience with third-party ad tech (i.e. Skai, Pacvue, Perpetua, DV360, The Trade Desk)

Nice To Haves

• Certifications in Amazon Advertising (DSP and AMC) and other relevant digital marketing certifications (preferred)
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively in a fast-paced environment
• Excellent analytical and problem-solving skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Proficiency in using data visualization tools and creating comprehensive reports (i.e. Power BI, Tableau)
• Proficiency in data analysis and interpretation, with the ability to translate insights into actionable strategies

Responsibilities

• Develop and execute programmatic advertising strategies using Amazon DSP and AMC to drive performance for our brands
• Analyze campaign data and metrics to optimize ad performance and maximize ROI
• Create and manage audience segments for targeted advertising campaigns
• Collaborate with cross-functional teams to align advertising efforts with overall marketing objectives
• Stay up-to-date with the latest trends and best practices in programmatic advertising and e-commerce marketing
• Provide regular performance reports and insights to stakeholders
• Manage budgets and ensure efficient allocation of advertising spend
• Troubleshoot technical issues related to campaign setup and delivery

Benefits

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees