Amazon Advertising Lead
About The Position
Ballard House is a founder-led agency that partners with established brands to scale Amazon operations using our in-house logistics, content creation and advertising infrastructure. Founded in 2017, we began as an Amazon reseller and evolved into our current brand partnership model in 2023, bringing operational excellence to a select portfolio of eight and nine-figure brands. We’re hiring an Amazon Advertising Lead to own paid advertising strategy and execution for our managed brands on Amazon. This role is responsible for driving profitable growth through Amazon PPC and AMC across our portfolio. You’ll work with leadership to build the playbooks, lead day to day execution for our ads specialists, and get to put your strategic fingerprint on a key area of the business. This role will be accountable for execution on partner priorities such as driving sales velocity, organic keyword rankings, and maintaining target return on ad spend (ROAS). Brand priorities will come from Brand Managers, which you will translate into clear advertising frameworks, execution standards, and measurable outcomes. This is not a specialist role, nor a hands off director seat. You will be in the weeds on campaign management many weeks, helping build and refine SOPs others, and consulting with leadership on strategic initiatives or supporting brand managers on client calls periodically.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience)
- 3+ years of experience managing Amazon paid advertising, including PPC and DSP
- Demonstrated success managing $500k+/yr in Amazon ad budgets with strong ROAS performance
- Deep understanding of Amazon advertising fundamentals: keyword research, bid optimization, audience targeting, and funnel strategy
- Strong analytical skills with the ability to translate complex data into actionable insights
- Hands-on experience with Amazon Advertising Console and using tools such as bulk files, DataDive, Google Analytics, or similar
- Experience leading, training, or mentoring junior team members
Nice To Haves
- Experience with Amazon Marketing Cloud (AMC)
- Familiarity with external traffic strategies that drive traffic to Amazon listings
- Experience building internal playbooks, SOPs, or scalable team processes
- Exposure to EOS (Entrepreneurial Operating System) principles
- Experience collaborating closely with creative teams on ad creative testing
Responsibilities
- Own and evolve Amazon advertising strategy across PPC, AMC, and other paid channels
- Partner with Brand Managers to align advertising strategy with brand-specific growth objectives
- Lead, train, and mentor a team of Advertising Specialists executing day-to-day campaign management
- Build, document, and enforce scalable advertising processes and best practices
- Analyze performance data to identify opportunities, risks, and optimization strategies
- Collaborate with creative and brand teams to develop effective ad creatives and landing pages
- Oversee A/B testing of ad creatives, targeting, and bidding approaches
- Stay ahead of Amazon platform changes, algorithm updates, and industry trends
- Ensure advertising efforts drive platform sales, improve organic keyword rankings, and maximize ROAS
- Contribute to the growth and systemization at a thriving Michigan-based ecom team
Benefits
- Paid time off
- paid holidays
- monthly health stipend
- No bureaucracy or layers of management—just clear goals and real ownership
- Work with founders and leadership
- Tools and training to help you grow in ecommerce
- A team that moves fast, wins together, and doesn’t tolerate drama
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
