AI Native, Social Media Manager

ConsumerAffairs

21h

About The Position

As a Social Media Manager, you will lead the growth of ConsumerAffairs’ organic social presence, with a primary focus on building and scaling our organic video strategy. This role sits at the intersection of content, brand, and audience growth, and will be responsible for developing and executing social-first content strategies that expand our reach, strengthen our brand voice, and drive engagement across platforms. You will lead the development of our organic video presence across platforms like TikTok, Instagram, and YouTube, translating our data studies, consumer insights, and editorial content into compelling, shareable social content. This is an opportunity to build and shape ConsumerAffairs’ voice on social, helping grow our audience and establish the brand as a trusted, recognizable presence across emerging platforms. You will take ownership of social content ideation, experiment with new formats and trends, and collaborate closely with writers, researchers, and the broader content team to bring our stories to life in engaging ways. You’ll combine creativity with performance data to identify what resonates with audiences and continuously refine and optimize our strategy. The ideal candidate has a strong understanding of social platforms, content trends, and audience behavior, along with experience creating and managing organic social content—particularly short-form video. You stay ahead of platform trends, enjoy testing new ideas, and thrive in fast-paced environments focused on growth and experimentation.

Requirements

BA in Marketing, Communications, Public Relations, Journalism or a related field
5+ years of experience managing social media for a brand, publisher, or consumer-facing company
Experience developing and executing organic video strategies, especially short-form video.
Ability to independently plan, execute, and optimize a full social media program from strategy through publishing and reporting
Comfortable using social analytics and scheduling tools to track performance and optimize strategy
Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and a willingness to take on additional responsibility
Familiarity with social analytics tools and platform-native insights (Instagram Insights, TikTok Analytics, etc.)
Proficiency with video editing tools such as CapCut, Adobe Premiere, Final Cut Pro, or similar platforms
Familiarity with AI tools that support social media workflows, including content ideation, editing, and analytics.

Responsibilities

Own and lead ConsumerAffairs’ organic social media strategy across platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube, Reddit), aligning with broader marketing and brand goals.
Develop and manage the social media editorial calendar, planning timely, relevant, and engaging content.
Create and publish high-performing social content, including copywriting, visuals, and platform-native posts.
Lead the company’s organic video strategy, ideating short-form and long-form content and collaborating with creators and editors to produce it.
Identify trends, formats, and platform opportunities to keep the brand culturally relevant and competitive.
Manage community engagement, including responding to comments, messages, and fostering meaningful interactions with audiences.
Collaborate with the paid marketing team to align organic and paid social efforts, sharing insights that improve campaign performance.
Analyze social performance metrics and use insights to optimize content, test new formats, and grow audience reach and engagement.
Act as the primary owner of the brand’s social presence, operating independently while continuously testing and improving strategy.
Leverage AI-powered tools to enhance content ideation, video production workflows, social listening, and performance analysis—using emerging technologies to improve efficiency, creativity, and audience insights.