AI-Native Product Marketing Lead
About The Position
Numa is building the AI-native customer operations platform for auto retail. We help dealerships run customer communication, service operations, and customer experience with AI embedded directly into the operating layer of the business. Calls, texts, chat, appointments, follow-up, reputation, and real-time visibility, all in one system. This is a large market, a real problem, and a company with real traction. We are not looking for a traditional marketer. We are looking for an AI-native product marketing lead with exceptional horsepower, relentless will to win, sharp taste, and a builder mindset. Someone who can combine positioning, content, growth, and AI-powered execution to help define how Numa wins. This is a high-impact role for someone who is smart, hustles, fast, and unusually capable. You should be the kind of person who uses AI as part of your default operating system. You know how to go from idea to insight to asset to launch quickly. You can think like a strategist, write like a top-tier marketer, build like a hacker, and operate like an owner. You will work closely with leadership to sharpen Numa's positioning, strengthen our product story, accelerate launches, and create content and growth assets that materially improve how we compete. This is not a traditional brand role. This is a builder / operator / storyteller role.
Requirements
- Bachelor's degree required
- 2–6 years of experience in product marketing, content, growth, strategy, or founder-facing roles
- Experience at a high-performing startup strongly preferred
- Extremely smart, fast, and resourceful
- AI-native in how you work
- Excellent writer with crisp judgment and strong taste
- Able to move between strategy and execution with speed
- Strong at positioning, competitive analysis, differentiation, and value communication
- Comfortable building quick landing pages, launch assets, or lightweight websites
- Strong analytical skills; able to build ROI stories, pricing logic, and business cases
- High agency, high standards, low ego
Nice To Haves
- Experience at a strong startup, founder's office, elite internship, or top-tier agency
- Experience in B2B SaaS, AI products, marketplaces, or vertical software
- Familiarity with Webflow, Framer, Figma, Notion, Canva, HubSpot, or similar tools
- Experience creating launch assets, sales enablement, founder content, or market narratives
- Familiarity with automotive retail is a plus, but not required
Responsibilities
- Own and sharpen Numa's positioning, messaging, and category narrative
- Translate product capabilities into clear, differentiated value propositions
- Build competitive analysis, differentiation frameworks, and market intelligence
- Develop pricing, packaging, ROI, and value-story assets
- Create launch materials, one-pagers, decks, website copy, sales assets, case studies, and founder-led content
- Build fast landing pages, campaign pages, and lightweight web assets to support launches and experiments
- Use AI tools aggressively to accelerate research, synthesis, writing, testing, and execution
- Partner across product, sales, leadership, and AI to turn product strength into market momentum
- Drive high-leverage content that improves awareness, conversion, and sales effectiveness
- Raise the standard on speed, quality, clarity, and differentiation
Benefits
- Equity: Meaningful equity participation.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
