Agency Development Manager

Rockingham Insurance Company•Harrisonburg, VA

50d•Hybrid

About The Position

POSITION MISSION: The Agency Development Manager supports and drives the growth of Rockingham Insurance products through strategic planning, training, and strong relationship management with key agency partners. Serve as the primary liaison for the Agency Concierge Program, enhancing service delivery and optimizing performance. Identify, develop, and execute book roll opportunities to strengthen agency success and accelerate business growth. POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sales Growth & Business Development Drive corporate sales, growth, and profitability objectives by developing strategic partnerships with agency partners. Identify and cultivate new business opportunities, proactively bringing on high-potential agency partners. Own and execute book roll strategies, ensuring seamless transitions and maximizing retention. Monitor, track, and analyze performance metrics to drive continuous improvement and agency success. Training, Development & Performance Coaching Lead, mentor, and motivate agency partners and staff to enhance sales effectiveness and maximize production. Deliver hands-on field training on product rollouts and Rockingham IT systems, equipping agencies to sell and quote products effectively. Develop and implement targeted training programs to improve agency performance and optimize sales strategies. Provide ongoing coaching and constructive feedback to agency partners, ensuring skill development and goal achievement. Agency & Relationship Management Establish, strengthen, and maintain strategic relationships with agency owners, staff, and key decision-makers. Act as a trusted advisor and liaison, ensuring agencies fully understand and leverage Rockingham’s products and services. Drive engagement and foster a high-energy, competitive, and collaborative culture within the agency network. Maintain a strong market presence through in-person meetings, networking, and active relationship management. Operational Excellence & Process Improvement Continuously evaluate and improve agency services, ensuring ease of use, efficiency, and enhanced support. Communicate actively with management, providing key insights and updates on agency processes and performance. Collaborate with internal business partners to address agency needs, optimize workflows, and remove barriers to success. OTHER DUTIES: Collaborate on development of training and onboarding material. Support corporate culture that thrives on high energy, competition, collaboration, and engagement. Other duties as assigned.

Requirements

Industry Expertise – Deep understanding of property and casualty insurance principles, applying industry knowledge to business operations while staying informed on market changes and best practices.
Market Awareness & Adaptability – Continuously monitors the competitive insurance marketplace, providing data-driven recommendations for improvement.
Relationship Building & Communication – Exceptional interpersonal skills with the ability to build rapport, add value, and problem-solve effectively with agency partners, principals, producers, and staff.
Strategic Alignment – Strong grasp of the company’s vision, mission, and strategic objectives, proactively seeking innovative solutions to drive success.
Critical Thinking & Decision-Making – Ability to proactively identifying opportunities, solving challenges, analyze relevant data, and make sound, decisive resolutions.
Integrity & Leadership – Upholds high ethical standards, fosters trust, and leads by example through a strong work ethic, commitment, and enthusiasm.
Technology & Digital Adaptation – Keeps pace with advancements in digital policy processing and evaluates agency needs for process improvements.
Continuous Learning – Actively enhances industry knowledge and stays updated on property/casualty insurance trends, administrative best practices, and emerging technologies.
Self-Motivated
Critical Thinking
Problem Solver
Communication – Verbal & Written
Relationship Building
Collaboration
Passionate for Success
Minimum 5 years in property & casualty sales experience required
High school diploma or GED required
Proficient in Microsoft Office required, experience in insurance specific software preferred
Valid driver’s license

Nice To Haves

bachelor’s degree in business or marketing, or equivalent work history preferred.
Current insurance designations such as CIC, AAI, CISR, or CRM preferred.

Responsibilities

Drive corporate sales, growth, and profitability objectives by developing strategic partnerships with agency partners.
Identify and cultivate new business opportunities, proactively bringing on high-potential agency partners.
Own and execute book roll strategies, ensuring seamless transitions and maximizing retention.
Monitor, track, and analyze performance metrics to drive continuous improvement and agency success.
Lead, mentor, and motivate agency partners and staff to enhance sales effectiveness and maximize production.
Deliver hands-on field training on product rollouts and Rockingham IT systems, equipping agencies to sell and quote products effectively.
Develop and implement targeted training programs to improve agency performance and optimize sales strategies.
Provide ongoing coaching and constructive feedback to agency partners, ensuring skill development and goal achievement.
Establish, strengthen, and maintain strategic relationships with agency owners, staff, and key decision-makers.
Act as a trusted advisor and liaison, ensuring agencies fully understand and leverage Rockingham’s products and services.
Drive engagement and foster a high-energy, competitive, and collaborative culture within the agency network.
Maintain a strong market presence through in-person meetings, networking, and active relationship management.
Continuously evaluate and improve agency services, ensuring ease of use, efficiency, and enhanced support.
Communicate actively with management, providing key insights and updates on agency processes and performance.
Collaborate with internal business partners to address agency needs, optimize workflows, and remove barriers to success.
Collaborate on development of training and onboarding material.
Support corporate culture that thrives on high energy, competition, collaboration, and engagement.
Other duties as assigned.