Agency Account Manager (AAM)

Demandbase

3d

About The Position

Demandbase is seeking an Agency Account Manager (AAM) to manage and grow strategic agency partnerships. In this role, you will be responsible for the operational success of agency relationships, ensuring strong engagement, alignment, and revenue performance across accounts.
You will serve as the primary point of contact for agency partners, working cross-functionally with Sales, Marketing, and Customer Success teams to drive adoption, enablement, and growth. This role requires strong relationship management, commercial awareness, and the ability to translate partnership insights into actionable opportunities.

Requirements

• 4 to 7+ years of experience in account management, partnerships, agency management, or related roles in a B2B SaaS, advertising, or martech environment.
• Proven experience managing external partners or agency relationships.
• Strong communication and relationship-building skills with the ability to engage stakeholders at multiple levels.
• Experience handling RFPs, client queries, and commercial discussions.
• Analytical mindset with the ability to track performance, interpret data, and identify growth opportunities.
• Strong organizational and project management skills, with the ability to manage multiple accounts and priorities.
• Collaborative and proactive approach, with the ability to work cross-functionally across Sales, Marketing, and Customer Success teams.

Responsibilities

• Own and manage day-to-day relationships with agency partners, ensuring strong engagement and alignment.
• Serve as the primary point of contact for agency-related inquiries, requests, and RFPs.
• Build trusted relationships with key stakeholders across agency account teams.
• Plan and deliver enablement sessions, including lunch-and-learns and virtual trainings, to educate agencies on Demandbase advertising solutions.
• Support broader agency education initiatives to drive awareness and adoption across partner organizations.
• Map and maintain agency account teams across clients to ensure accurate stakeholder coverage.
• Maintain internal visibility into partnership health, risks, and opportunities through regular updates and reporting.
• Track spend across agency accounts and report on progress toward quarterly and annual commitments.
• Monitor new business won and lost through agency channels, identifying trends and areas for improvement.
• Identify expansion opportunities within agency-managed accounts and partner with internal teams to drive growth.

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
• We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees