Aftermarket Digital Content Specialist

Bass Pro ShopsSpringfield, MO
Onsite

About The Position

An Aftermarket Digital Content Specialist is responsible for maintaining the accuracy, structure, and usability of parts catalog information, including product attributes, fitment data, supersessions, and cross-references. This role works cross-functionally to ensure parts can be easily identified, searched, and supported across internal systems, dealer platforms, and customer-facing channels. This position serves as a critical bridge between Product Management, Marketing, Engineering, Operations, and eCommerce to ensure accurate product data, fitment integrity, and best-in-class digital content across all channels. This role maintains and improves the accuracy, structure, usability, and discoverability of the online eParts catalog, including product attributes, fitment data, supersessions, and cross-references.

Requirements

  • Minimum Degree Required: Bachelor's Degree
  • 2 to 5 years of experience in aftermarket, product data management, merchandising, or eCommerce
  • Strong attention to detail and data accuracy.
  • Experience working with ERP, PIM, or eCommerce platforms.
  • Experience using Adobe Photoshop or similar tools to support product image quality and digital asset standards.
  • Analytical mindset with ability to interpret sales and product performance data.
  • Strong cross-functional communication and collaboration skills.
  • Strong organizational skills with a process-driven approach.
  • Systems thinker with digital fluency and ability to manage complex product data structures.
  • Proactive problem-solving skills.

Nice To Haves

  • Bachelor's Degree in Business, Marketing, Supply Chain, or related field, or equivalent experience (if applicable)

Responsibilities

  • Maintains and improves the accuracy, structure, usability, and discoverability of the online eParts catalog, including product attributes, fitment data, supersessions, and cross-references.
  • Owns the collection, organization, maintenance, and governance of digital product assets, including images, videos, documents, installation guides, and compliance materials.
  • Ensures parts have complete, accurate, and optimized digital content across internal systems and external platforms, maintaining standards for asset naming, metadata, version control, and accessibility.
  • Partners cross-functionally with Product Management, Engineering, Marketing, Operations, and eCommerce teams to validate technical information and resolve catalog gaps, data inconsistencies, and fitment errors.
  • Supports the integration of catalog content and product data across ERP, PIM, eCommerce platforms, and dealer systems to enable accurate part identification and seamless customer experience.
  • Develops and maintains documentation and standard operating procedures related to digital content and catalog processes, supporting continuous improvement in catalog accuracy and content operations.
  • Supports dealer and customer inquiries related to parts identification, product content, and catalog navigation, and assists with reporting and analysis related to digital content performance and catalog health.
  • ALL OTHER DUTIES AS ASSIGNED

Benefits

  • Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!
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