Advertising Sales Manager

MediaNews Group•Irvine, CA

3d•$90,000 - $100,000

About The Position

We are looking for a highly motivated and results-driven Advertising Sales Manager to lead digital advertising sales and revenue growth for the Southern California News Group. This role involves developing and executing the digital sales strategy. Primarily focused on direct advertisers with a strong understanding of programmatic advertising in collaboration with senior management. The Advertising Sales Manager will also oversee the Business Development team to ensure overall success and actively participate in securing new business opportunities alongside their team.

Requirements

Proven ability to manage a sales team and 4-5 years of experience in digital advertising sales, preferably within the programmatic advertising ecosystem
In-depth knowledge of demand-side platforms (DSPs) and programmatic advertising technologies
Strong understanding of the digital advertising landscape, including trends, challenges, and industry best practices
Demonstrated experience establishing client relationships and closing deals through consultative selling
Ability to cross sell multiple products and packages
Strong interpersonal, communication, and leadership skills
Analytical skills for data-driven reporting, forecasting, and goal-setting
Proficiently with Salesforce, Google AdWords and Google Analytics

Responsibilities

Leverage your direct and programmatic relationships to analyze client needs and objectives, understanding their business and marketing goals and challenges to develop and propose customized advertising solutions
Attain advertising revenue goals by establishing individual and team sales performance goals, forecasting team revenue, and managing monthly expense budgets
Coach and manage Business Development Executives both in the field and on calls with potential clients
Identify and target potential clients, including advertisers, agencies, and brands
Build a robust sales pipeline, tracking leads and opportunities to ensure consistent revenue growth
Evaluate and improve advertising solutions, team structures, and inefficient processes to enhance daily business operations, optimize workflow, and streamline systems
Cross-sell multiple products and packages
Collaborate with and support key internal stakeholders and external partners to develop incremental local and national revenue opportunities
Develop and execute strategic business plans to achieve sales targets and expand market share
Build and maintain strong relationships with clients and key industry partners
Stay informed about market trends, competitor activity, and new advertising technologies
Respond to ad-hoc analytics requests to track internal performance and generate reports