Adobe Journey Optimizer Developer, IFP in New Jersey - Remote

UnitedHealth Group•Wayne, NJ

15h•Remote

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. We are seeking a skilled and experienced marketing automation architect to join our dynamic marketing team. As an Adobe Journey Optimizer Developer, you will be instrumental in designing and implementing robust journey solutions within the Adobe Journey Optimizer platform. Drawing on your expertise in email marketing automation and other tools, you will play a pivotal role in optimizing customer journeys, ensuring seamless integration with various marketing platforms. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Requirements

3+ years proven experience as an Adobe Journey Optimizer Architect or other marketing automation tool
Experience in cross-platform integration and collaboration with various marketing tools and platforms
Proficiency in Adobe Journey Optimizer and other related tools/platforms (Salesforce marketing cloud, Marketo, Hubspot etc.)
Proven track record in architecting successful email marketing and automation solutions
In-depth understanding of email marketing, marketing automation, and customer journey orchestration
Familiarity with data integration and mapping, ensuring accurate and efficient data flow
Proven solid technical and analytical skills with experience designing and implementing complex solutions
Proven excellent communication and collaboration skills, with the ability to work effectively with cross- functional teams

Nice To Haves

Certified in Adobe Journey Optimizer or equivalent certifications
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Responsibilities

Adobe Journey Optimizer Expertise: Leverage in-depth knowledge of Adobe Journey Optimizer to architect end-to-end multi-channel (email, sms, direct mail and digital media) journeys that align with marketing goals and objectives
Collaboration with Marketing Team: Work closely with marketing teams to understand campaign requirements, participate in journey mapping activities, define touchpoints, and identify opportunities for personalized interactions
Technical Solution Design: Develop comprehensive technical solutions by applying architectural best practices, drawing on your understanding of email marketing, automation, and customer journey orchestration
Data Integration and audiences: Establish and optimize data integrations, ensuring accurate mapping from various sources to Adobe Journey Optimizer. Ensure audiences are built accurately in accordance with marketing campaign requirements
Testing and Validation: Conduct thorough end-to-end testing and validation of AJO journeys to guarantee flawless execution and optimal user experiences
Performance Monitoring: Monitor journeys post-launch, analyzing data and metrics to ensure successful flow and identifying opportunities for optimization based on insights. Collaborate with analytics team to derive meaningful conclusions

Benefits

In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.

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