Admissions Counselor

University of Washington•Tacoma, WA

2d•Hybrid

About The Position

The University of Washington Tacoma is an anchor institution that is deeply invested in its local communities and in student success. As one of three campuses of a world-class university, UW Tacoma is dedicated to interdisciplinary and innovative teaching and scholarship and to engaging the community in mutually beneficial partnerships. UW Tacoma’s commitment to access and diversity is central to an environment where students, staff, faculty and South Sound residents find abundant opportunities for intellectual, personal and professional growth. More information about UW Tacoma and its strategic plan can be found here. As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty. Admissions has an outstanding opportunity for two Admission Counselors. The Admissions Counselor supports university enrollment efforts by representing the University of Washington Tacoma to prospective students, families, and educational partners. The primary responsibility of this position is to recruit students and provide advising through the admission and enrollment process. In addition to recruitment and admission counseling, this role will assist admissions marketing and communications as a content creator. The Admissions Counselor plans and implements recruitment strategies for an assigned territory and generates applications and enrollments through the cultivation of relationships within that assigned territory. The Admissions Counselor will counsel prospective undergraduate students about the admissions process and deploy a personalized approach to ensure high conversion/yield rates. The Admissions Counselor works closely with campus stakeholders to execute strategies to meet enrollment goals. They review and make recommendations on undergraduate admission applications. The Admissions Counselor has significant impact on the undergraduate outreach and recruitment for University of Washington Tacoma leading to the attainment of overall enrollment goals. This position will have responsibility for a recruitment territory spanning two Washington counties with over 50 high schools including community-based organizations.

Requirements

Bachelor’s degree in Business, Communication, Education, Marketing, or related fields and a minimum of two years of relevant experience.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

Nice To Haves

Experience working with middle school, high school, or college students is preferred.
Experience with marketing and content creation in a professional setting is desired.
Experience working with diverse student populations in school or community-based settings.
Experience as a campus tour guide or orientation leader is welcomed.

Responsibilities

Plan, develop, and implement recruitment strategies for assigned territory which will include: on-site and virtual school visits and college fairs, participating in admission workshops and events, and conducting individual admission advising appointments
Generate applications and enrollments through the cultivation of relationships within an assigned territory to meet established goals
Counsel prospective undergraduate students about the educational opportunities available at the University of Washington Tacoma and the admissions process; deploy a personalized approach to ensure high conversion/yield rates
Participate in on-campus recruitment events such as preview days, open house events, and daily tours
Engage in ongoing strategic communications to include phone calls, text messaging, email, and other media to ensure high conversion/yield rates
Maintain ongoing, thorough knowledge of academic, co-curricular, and financial aid programs to provide comprehensive and factual information that will allow prospective students to make informed decisions about their education
Work closely with campus stakeholders to execute strategies to meet enrollment goals and make referrals to appropriate student support services and resources
Create compelling, persuasive, and informative marketing copy for a wide array of admission audiences and media channels
Edit and post/distribute email, print, text, social and video content related to admission
Contribute to the development of social media editorial and email content calendars
Build communications within Slate CRM and monitor output and performance
Assist with the daily operations of the Office of Admissions including answering phones and responding to email and chat inquiries
Assist with the review of undergraduate admissions applications