Admissions and Marketing Director (Long Term Care)

Meadowbrook Care Center • Van Alstyne, TX

2d

About The Position

Admissions & Marketing Director Meadowbrook Care Center is a trusted skilled nursing facility dedicated to providing quality care for our residents. We are seeking a driven and compassionate Admissions & Marketing Director to lead our admissions process, strengthen community partnerships, and support census growth. Position Overview: The Admissions & Marketing Director is responsible for overseeing the admissions process, developing strong referral relationships, and leading marketing initiatives that promote our services. This role is both internal and external—requiring a balance of community outreach, relationship building, and close collaboration with facility leadership.

Requirements

• Sales, marketing, or community relations experience required (healthcare setting preferred).
• Strong communication, presentation, and organizational skills.
• Proficient with computers and reporting systems.
• Self-motivated, goal-oriented, and able to work independently.
• Must be comfortable with community travel and networking.

Nice To Haves

• Clinical background strongly preferred (RN, LVN, EMT, etc.).
• Previous healthcare admissions or marketing experience highly desirable.
• Knowledge of reimbursement programs (Medicare/Medicaid/Managed Care) preferred.
• Formal sales or marketing training a plus.

Responsibilities

• Build and maintain referral relationships with hospitals, physicians, senior organizations, and community groups.
• Conduct outside sales calls and educational outreach to grow inquiries and expand referral sources.
• Provide information and guidance to potential residents, families, and referral partners in a professional and compassionate manner.
• Work closely with the Administrator, Director of Nursing, and department heads to ensure smooth admissions and appropriate placement.
• Coordinate and train in-house staff to assist with inquiries, tours, and admissions paperwork.
• Monitor census trends, inquiries, and admissions activity; prepare required tracking and reporting.
• Support facility marketing efforts by assisting with brochures, press releases, and community advertising.
• Stay informed on Medicare, Medicaid, managed care, and industry regulations that impact admissions.

Benefits

• Work in a supportive and collaborative environment.
• Make a direct impact by helping residents and families navigate care decisions.
• Be part of a mission-driven team focused on quality and compassion.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed