Marketing Director (Long Term Care)

Brownfield Rehabilitation and Care Center • Brownfield, TX

2d

About The Position

We are seeking a dynamic and results-driven Long-Term Care Marketing Director to lead our facility’s marketing and census development efforts. This role is responsible for developing and implementing strategic marketing plans to drive referrals, increase admissions, and enhance community engagement. The Marketing Director will work closely with facility leadership, referral sources, and community organizations to promote the services and reputation of the facility. This is a fantastic opportunity for a motivated marketing professional who is passionate about long-term care and making a difference in the lives of residents and their families. If you have the skills and experience to increase our facility’s presence, we encourage you to apply! Brownfield is an Equal Opportunity Employer

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field preferred, not required.
• Minimum two (2) years of experience in healthcare marketing, preferably in skilled nursing or long-term care. Experience is required.
• Strong networking, relationship-building, and sales skills.
• Knowledge of Medicare, Medicaid, and insurance processes related to admissions.
• Excellent communication, presentation, and organizational skills.
• Ability to work independently and collaboratively with facility leadership.
• Proficiency in Microsoft Office, CRM software, and social media platforms.
• Valid driver’s license and ability to travel as needed.

Responsibilities

• Develop and execute a comprehensive marketing plan to increase census and maintain a strong community presence.
• Establish and maintain relationships with hospitals, physicians, case managers, social workers, and other referral sources to drive admissions.
• Conduct facility tours and presentations for prospective residents, families, and referral partners.
• Collaborate with the admissions team to ensure a seamless admissions process for new residents.
• Analyze market trends and referral data to identify new opportunities for growth.
• Represent the facility at community events, health fairs, networking events, and professional conferences.
• Develop marketing materials, digital content, and social media strategies to enhance visibility.
• Track and report on referral trends, admissions data, and marketing effectiveness to facility leadership.
• Ensure all marketing efforts comply with state and federal regulations for skilled nursing and long-term care facilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager