Administrative Assistant - Sales & Marketing

Ginger Cove•Annapolis, MD

21h•Onsite

About The Position

Ginger Cove, a premier Continuing Care Retirement Community (CCRC) in Annapolis, is seeking a detail-oriented and customer-focused Administrative Assistant to support its Sales & Marketing team. This role is more than administrative; it plays a key part in driving occupancy, supporting prospective residents, and ensuring a seamless sales experience from first inquiry to move-in. The Administrative Assistant – Sales & Marketing provides essential coordination, organization, and front-line support to the sales team, helping manage leads, enhance the prospective resident experience, and support marketing initiatives and events.

Requirements

1–3 years of experience in sales support, customer service, administrative coordination, or related role
Strong organizational and time management skills with attention to detail
Excellent verbal and written communication skills
Proficiency in Microsoft Office Suite and CRM systems
Ability to manage multiple priorities in a fast-paced environment
Strong interpersonal skills with a customer service-oriented approach
Ability to maintain confidentiality and professionalism at all times

Nice To Haves

Associate’s or Bachelor’s degree in Business, Marketing, Communications, or related field preferred
Experience in senior living, healthcare, or CCRC environments preferred

Responsibilities

Manage and track incoming leads, inquires, and referrals
Maintain accurate data in CRM systems and generate reports
Prepare sales packets, contracts, and correspondence
Coordinate and schedule tours, appointments, and follow-up
Serve as a first point of contact for prospective residents and families (phone, email, in-person)
Deliver a warm, professional, and responsive experience
Assist in guiding prospects through the sales process
Support planning and execution of events, open houses, and outreach initiatives
Coordinate invitations, materials, and follow-up communication
Assist with marketing campaigns and collateral distribution
Maintain organized files, records, and databases
Manage calendars, scheduling, and team coordination
Track sales activity and support reporting needs
Order and manage marketing supplies and material
Partner with internal teams to support move-ins and resident onboarding
Communicate effectively with team members, leadership, and external contacts