Ad Sales Marketing Strategist

Spotter•New York, NY

About The Position

Spotter empowers the world's best Creators with capital, data, and insights to scale their programming into sustainable media businesses. Through these partnerships, Spotter helps brands partner with creator-led franchises to unlock growth, amplify impact, and build lasting cultural relevance. Spotter has already deployed over $980 million to Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment in 2025. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit https://spotter.com. The Ads Marketing & Growth Strategist position is an opportunity to join a high-growth start-up as an emerging creative and business-savvy marketing professional who is eager to build skills and help define the future of the Creator economy at one of its leading companies. In this role, you will support a growing Marketing & Growth team within Spotter Ads in the ideation, development, and execution of strategic partnerships between Creators and brands in the form of custom creative partnerships and best-in-class media solutions.

Requirements

2-3+ years of experience in ad sales/integrated marketing at advertising agencies, media companies, or sales organizations OR partnerships at Creator or entertainment-focused firms.
College degree in marketing, business administration or related field preferred
Strong storytelling and communication/presentation skills (written, verbal and visual) with ability to transform creative ideas, Creator content, and marketplace positioning into compelling materials and collateral to be utilized by sales team
Interest in and knowledge of Creators, as well as emerging technology and platforms, with a passion to continue learning about this dynamic category and what’s next across the Creator economy, premium video ecosystems, pop culture, and adtech.
Experience crafting content and campaign strategies across platforms (with focus on YouTube) and content types, including branded content, Creator-led partnerships, and on-going series.
Proven ability to multitask and oversee multiple projects and priorities independently, all guided by a detail-oriented and organized mindset.
Understanding of wider media ecosystem
Creative problem solver and entrepreneurial spirit committed to helping fuel Spotter’s growth with a can-do approach and desire and willingness to roll-up-their-sleeves.
Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook). Google Drive, Google Docs, Google Sheets & Google Slides.
Ability to learn new proprietary software and processes quickly and proficiently

Responsibilities

Working in collaboration with the wider Ads Marketing & Growth team, assisting in the development strategic recommendations in response to client requests (RFPs, etc) that bring together a full-suite of advertising solutions within insight-driven proposals for brands + agencies
Supporting a team in the creation of Creator-first advertising opportunities anchored in upcoming content & series that demonstrate Creator’s value and impact for brands
Partnering with Ads Research team to develop data-driven Creator recommendations that position key Creators as relevant and impactful partners for advertising campaigns
Assisting in the collaboration with internal sales, planning, and operations teams to create and position new ad products and opportunities for key categories and brands to drive revenue
Lead & facilitate the population and maintenance of a central repository for Ads Marketing & Growth materials, including past client presentations, case studies & performance reports, and upcoming Creator opportunities.
Contribute to all Spotter Ads Trade Marketing initiatives, including but not limited to, sponsored & ownable events, social promotion, thought leadership and more.