Ad Operations Specialist

Lastmile Retail•Sioux Falls, SD

16h•$70,000 - $80,000

About The Position

We are seeking a highly organized and technical Ad Operations Specialist to serve as the execution engine for our paid media campaigns. This is a "hands-on-keyboard" role designed for a digital marketing professional with proven experience trafficking, managing, and optimizing campaigns across Google Ads, Meta, and Programmatic Display platforms. Because we specialize in online-to-offline solutions, you will be heavily involved in local digital marketing—deploying highly targeted, geo-specific campaigns at scale. You will live in the ad platforms and tracking tools, ensuring our campaigns launch flawlessly, pace correctly, and track accurately.

Requirements

Work Authorization: This role requires physical residency in the US; we are unable to provide visa sponsorship or support remote work from outside the country.
Core Media Proficiency: 2+ years of hands-on, daily execution experience in Google Ads and Meta Ads Manager. You must be highly comfortable navigating the interfaces, changing settings, and using tools like Google Ads Editor.
Programmatic Experience: Proven working knowledge of setting up and managing display campaigns within Demand-Side Platforms (DSPs).
Tracking & Analytics Literacy: Strong foundational knowledge of Google Tag Manager (GTM) and Google Analytics (GA4). You know how to implement pixels and verify that they are firing correctly.
Detail-Oriented: A "measure twice, cut once" mentality. You are responsible for managing client budgets and technical assets, so precision is critical.

Nice To Haves

Local Digital Marketing Experience: Previous experience running multi-location, franchise, or geo-fenced campaigns is highly preferred.
High-Volume Environment: Previous experience in an agency setting, managing multiple accounts simultaneously.
Feed Management: Experience working with product feeds or creative data feeds for dynamic local ads.

Responsibilities

Campaign Setup & Trafficking: Manually build, configure, and QA campaigns within Google Ads, Meta Ads Manager, and Demand-Side Platforms (DSPs). You are the final checkpoint before campaigns go live.
Local & Multi-Location Execution: Leverage bulk-sheet uploads (e.g., Google Ads Editor) to execute high-volume campaign rollouts across hundreds of localized markets, ensuring strict adherence to geo-targeting parameters.
Daily Optimization & Pacing: Monitor active campaigns daily, adjusting bids, budgets, and targeting settings to ensure maximum efficiency and proper budget pacing.
Platform Troubleshooting: Act as the technical "fixer" for media delivery—resolving disapproved ads, fixing broken tracking tags, and addressing platform-specific errors in the UI.