Ad Operations Analyst
About The Position
Are you looking to make a big impact on an early-stage company? Does the thought of scaling an innovative technology business solving real problems for an underserved community excite you? Do you excel building and leading really strong, high-performing teams? Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month. We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We’re looking for an Ad Operations Analyst to help the team execute our partners’ campaigns smoothly and save our users more money.
Requirements
- 2-5 years of work experience in operations, project management, campaign management, or equivalent roles
- Detail-oriented and organized, with a knack for catching small errors before they become problems
- Excellent at prioritizing in fast-paced environments, managing multiple campaigns and stakeholders at once
- Comfortable working independently and navigating ambiguity
- Familiarity with HTML and Google Suite
- Strong communicator — clear, timely, and proactive with both technical and non-technical partners
- Experience working at a startup or in a lean, cross-functional environment
- Ad Ops experience is not necessary; we have a strong preference for candidates with prior experience in operational roles (e.g., program or project coordinator)
Nice To Haves
- Knowledge of Amplitude, Salesforce, and Braze is a strong plus
Responsibilities
- Campaign Execution: Own end-to-end execution of brand campaigns. Ensure all campaigns launch on time and without errors, coordinating closely with Business Development and Customer Success
- Build with AI: using our internal AI tools to create your own SQL queries to improve efficiency, for example. With team support, you'll learn how to combine your own judgment with AI to maximize impact.
- Campaign QA: QA campaign inputs like copy, tracking links, images, and tags — and flag or resolve gaps proactively.
- Campaign Optimization: Collaborate with the insights team on the implementation of A/B testing and budget shifting to improve campaign performance.
- Monitoring and pacing: Monitor pacing and performance, surfacing risks to delivery, and partnering with Customer Success Managers to troubleshoot in real-time
- Content calendar management: Coordinate with Growth and Merchandising team on the Marketplace content calendar, ensuring campaigns are properly booked and launched as planned
- Knowledge management: Maintain and improve process documentation to support consistency and scale
- Push campaigns: Deploying push campaigns via Braze tied to key Marketplace initiatives
Benefits
- An immediate opportunity to make an impact on our users and the business we’re building
- A get-stuff-done culture that is also fun and caring
- Work that really is helping people with meaningful challenges
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- A 10% bonus based on revenue performance, equity and excellent benefits come with this position as well!
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
