Ad Operations Specialist

Purecars • Atlanta, GA

1d • $65,000 - $65,000 • Remote

About The Position

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.
We are a certified digital provider for 20+ OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.
Job Summary - AdOperations Specialist (remote anywhere within the US)
We are seeking an experienced Enterprise Data Strategy Analyst to join our team and serve as a strategic thought partner across the PureCars organization in support of our largest enterprise level automotive client in PureCars Tier 3 book of business. This role will engage with business partners and departments across PureCars and adjacent business units to drive data-informed decision-making and elevate analytical maturity. The ideal candidate will demonstrate expert-level analytical capabilities, strong business acumen, and the ability to transform complex data into actionable insights that shape business strategy and performance.

Requirements

• 0-1 years experience in paid search campaign management. Automotive industry, a plus
• Ability to learn and adapt in a rapidly-changing environment
• Understanding of paid search components and the interdependency
• Ad Copy writing experience
• Understanding of basic URL structure and tracking solutions
• Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
• Detail oriented with the ability to precisely manipulate large, multi-faceted data sets.
• Pivot tables and V-look-ups, a plus
• Time management and organizational skills in deadline oriented environment
• Positive attitude and entrepreneurial spirit a plus

Nice To Haves

• Internship experience in advertising a huge plus
• Google AdWords and/or Google Analytics Certification a plus

Responsibilities

• Support Ad Ops in campaign builds
• Collect and understand creative/technical specifications
• Assist with Co-op and Compliance process
• QA account Builds
• Create and maintain ad hoc reports
• Conduct data mining projects
• Understand the function and mechanics of the AdBuilder, FeedBuilder, Incentives Manager and external ad serving platforms
• Use AdBuilder to create and launch new accounts based on on individual automotive dealership goals
• Implement changes to existing account based on feedback from the client
• Use Google Adwords for quality analysis and troubleshooting
• Gather and organize landing page structures of clients’ websites
• Improve the components of the AdBuilder templates
• Keywords
• Ad Copy
• Ad Extensions Landing Pages
• Identify reoccurring issues and suggest improvements to the platform
• Work with other teams to ensure a smooth transition of workflow from team to team
• Stay on top of automotive and digital marketing trends
• Assist in managing and tracking third-party vendors
• Meticulously document new and existing processes
• Other tasks that will arise as a result of working in a highly dynamic, technology-driven environment

Benefits

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed