Ad Marketing Manager, Roku Ads Manager

Roku•Santa Monica, CA

57d•$108,000 - $148,000

About The Position

The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could. In this new world, Roku has re-written the rules of modern advertising and to continue to drive forward, we need someone to build an ambitious narrative and agenda to engage SMB and growth-minded marketers and agencies, while driving adoption of the Roku Ads Manager platform. Our environment is fast-paced and this role is in a particularly high-growth area, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners.

Requirements

5+ years of relevant B2B marketing experience, ideally with exposure to SMB and/or performance-driven brands and agencies. Experience working with similar self-service ad platforms (i.e., marketing the platform, managing campaigns) is a strong plus
Rich understanding of the streaming, TV, digital, and programmatic advertising landscape and marketing challenges companies within these verticals are confronting
Proven ability to craft compelling storytelling narratives using data, copywriting, and design direction (with the ability to self-edit)
Experience developing marketing materials and messaging, including slides, reports, web content, and event strategies - partnering effectively with design teams
Track record of measuring ROI and demonstrating the impact of marketing programs
Collaborative nature & track record of being an invaluable resource to sales teams
"No job is too big or too small" mentality -- you're a long-term thinker & a short-term doer
Bachelor's degree or equivalent experience
Based in New York City (preferred) or Los Angeles
Willing to travel up to 30% for key industry/local events and client engagement

Responsibilities

Strategy & Storytelling: Build ambitious marketing strategies and sales narratives that position Roku Ads Manager as a performance engine to growth-minded marketers and agencies
Thought leadership: Identify thought leadership opportunities and industry moments to spark conversations with advertisers through bold, big idea thinking
Sales Partnership: Serve as a trusted partner to the Ads Manager sales and support teams by providing strategic consulting, materials, research, and enablement support
Planning and Programming: Implement and execute annual marketing planning, in partnership with Events and Growth Marketing, for Ads Manager, inclusive of identifying events and moments that Roku will need to have a presence at
Campaign Execution: Collaborate cross-functionally with sales, product marketing, events, growth/ marketing, comms, and content marketing to launch large-scale programs (i.e., webinars, email newsletters, life-cycle marketing campaigns) that drive sign-ups, activation, and upsell
Customer Advocacy: Strengthen customer advocacy through client engagement programs, case studies, and best-in-class success stories

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
Our comprehensive benefits include global access to mental health and financial wellness support and resources.
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

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