Sales and Business Development: Activation Intern

Green Bay Packers, Inc. and its subsidiariesGreen Bay, WI
1dOnsite

About The Position

The Sales & Business Development Department is responsible for generating revenue for the Green Bay Packers organization through the sale of corporate sponsorships. The department is also responsible for managing relationships with corporate partners. Interns will be responsible for assisting the Sales & Business Development staff in day-to-day operations of the department. This includes, but is not limited to, client and partner relations, inventory management, and the planning and execution of special events. Two internship positions are available in the Green Bay Office. This is a paid, full-time (40+ hours per week) internship including hours during the work week (Monday-Friday). Interns must be present in the office (the internship cannot be completed remotely). Interns may also be asked to work nights, holidays and weekends as needed. Attendance is required for all applicable home games, training camp and marquee events (i.e. Family Night). Internship timeframe: June 2026 – June 2027. The official start/end date is subject to change and will be dictated by the Packers.

Requirements

  • Undergraduate degree (junior status minimum) in related field.
  • Previous work experience in sports marketing and/or sports marketing events outside of classroom work required. Example: internship / volunteer time with a sports team or athletic dept.
  • Above average communication skills.
  • Must be able to work independently and as part of a team.
  • Must be able to handle various projects at one time while performing at a very high level.
  • Ability and willingness to work non-traditional hours, within a team environment.
  • Access to their own vehicle for regular travel to events throughout the state as needed.
  • Ability to walk, stand, and sit for extended periods of time throughout the day.
  • Ability to focus on projects for periods of time.
  • Occasionally lift and carry 25-50 pounds.
  • Operates in a professional office environment.
  • Role routinely uses standard office equipment.

Nice To Haves

  • Internship and/or part-time experience with other sports teams preferred.

Responsibilities

  • Prepare Sales & Business Development documents for clients. Examples may include: proof of performance and activation plans.
  • Join Sales & Business Development staff at select meetings with partners.
  • Assist the Partnership Services team with fulfillment of partnership assets.
  • Assist with day-to-day Sales & Business Development administrative needs.
  • Assist with client hospitality on game days, training camp and special events.
  • Assist with the coordination of various Sales & Business Development activities during training camp, including, but not limited to: client hospitality visits, signage and sponsor activations.
  • Assist with coordinating, planning, and executing special events. Examples include the Corporate Luncheon Series, training camp, 5K Run, Family Night, Festival of Lights, player appearances and partner events.
  • Assist with coordination and execution of Sales & Business Development game day elements. Elements may include client hospitality, contests/promotions, client activations/displays, etc.
  • Work closely with the Game Entertainment intern on coordination and execution of game day elements.
  • Assist Sales & Business Development and Game Entertainment staff with promotions on and off field on gameday if needed.
  • Daily computer work, PowerPoint documents, spreadsheets, etc.
  • Other duties as assigned.
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