Acquisition Strategy Senior Director

FanDuel • New York City, NY

11d • Hybrid

About The Position

THE POSITION Our roster has an opening with your name on it We’re looking for an Acquisition Strategy and Planning Senior Director to shape and lead our acquisition, investment and activation strategy across Casino to drive company growth. High profile role with the opportunity to make a material impact on the business outcome for FanDuel Group. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Accountable for investment and allocation strategy across media, bonus and generosity through margin Define & own the new-to-group acquisition strategy to create a modern marketing organization with a key focus on new customer acquisition efficiency for Casino Lead a team of marketers that focus on key strategic capabilities that efficiently reach and acquire new customers across business verticals Develop and own go to market strategy for new states while ensuring we continue to dominate in new states Own the strategy of media mix allocation and drive an innovation roadmap for short-term & long-term optimizations to deliver greater ROI for Casino Develop a framework for breakthrough, targeted, competitive offers focused on acquiring new customers with a focus on lifetime value within the Casino space Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product Own commercial valuations and their impact on activations for all new to group deals Work with product and content teams to continually improve the end-to-end new customer experience from response to conversion Constantly seek optimization and growth through qualitative and quantitative data analysis Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience

Requirements

• Minimum 10 years of experience in digital/growth marketing with a focus on consumer acquisition
• Minimum 4 years of managerial experience preferred
• Bachelor’s degree in marketing, Business or Analytical field (or other relevant discipline) preferred
• Strong communication skills and experience influencing senior leadership teams
• Proven growth mindset: Product led, data driven and highly creative. You are results oriented, with the need to be objective and measure performance
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track record of delivering business outcomes.
• Strong analytical rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred
• Customer focused
• Interest in the Casino industry preferred

Responsibilities

• Accountable for investment and allocation strategy across media, bonus and generosity through margin
• Define & own the new-to-group acquisition strategy to create a modern marketing organization with a key focus on new customer acquisition efficiency for Casino
• Lead a team of marketers that focus on key strategic capabilities that efficiently reach and acquire new customers across business verticals
• Develop and own go to market strategy for new states while ensuring we continue to dominate in new states
• Own the strategy of media mix allocation and drive an innovation roadmap for short-term & long-term optimizations to deliver greater ROI for Casino
• Develop a framework for breakthrough, targeted, competitive offers focused on acquiring new customers with a focus on lifetime value within the Casino space
• Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product
• Own commercial valuations and their impact on activations for all new to group deals
• Work with product and content teams to continually improve the end-to-end new customer experience from response to conversion
• Constantly seek optimization and growth through qualitative and quantitative data analysis
• Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience

Benefits

• We offer amazing benefits above and beyond the basics.
• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards .
• Benefits differ across location, role, and level.
• medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays.
• FanDuel offers paid sick time in accordance with all applicable state and federal laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees