Senior Director, Strategy

VaynerMedia•New York City, NY

10d

About The Position

VaynerX ( https://vaynerx.com ) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce. ABOUT THE SASHA GROUP Hi, we’re The Sasha Group . We create relevance to grow brands of all sizes. We believe in “social at the center” integrated marketing and the consumer inspires everything we do. We move at the speed of culture and our model is designed to drive business impact from creative production to media placement. That’s where you come in. Strategy at The Sasha Group provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

Requirements

9-12 years strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
Strong leadership experience and is recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
Ability to review qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
Ability to interact with and influence people at all levels of an organization, fostering strong cross-functional teamwork and collaborative results.
Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Responsibilities

Can seamlessly articulate data-driven insights in a logical flow to create a strategic, compelling and enlightening story to clients.
Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
Demonstrate strong analytical and strategic skills to identify and recommend solutions which add value to solve clients’ business problems.
Is seen as an expert on the competitive landscape and identify new methodologies as it pertains to data and human centered research to deliver meaningful results for our clients.
Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
Facilitates and leads brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
Influences and leads the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses.
Takes a lead in the growth and development of his/her direct reports / team by providing clear, direct, actionable and motivating feedback
Brief creative teams for ideation and steer / facilitate brainstorms and workshops.
Builds and strengthens client and external agency relationships, is relied on as a thought leader on the team both internally and externally.
Is seen as a trusted partner and advisor to the clients and is seen as the go to person for day to day needs.
Is looked upon as an expert both within and outside of the Strategy Dept. to share processes; knowledge and educate teams on various Strategy principles
Thinks strategically about the client's business and brings opportunities to the clients without being asked.