Acquisition Marketing Media Planner (Madison, WI - Hybrid)

TruStage•Madison, WI

42d•Hybrid

About The Position

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition Job Purpose: This Marketing Team position is responsible for strategic generation of Direct Mail and Email direct-to-consumer marketing calendar in support of a product area(s) using direct response best practices . Accountability of total testing pipeline themes , new ideas , identifying trends, delivering results/profitability, and developing plan for direct-to-consumer media . This position has responsibility towards achieving a t large scale business results . Additionally, the position plays a critical role in developing customer-centric multi-touchpoint plans across channels, designed to deliver business objectives . This position serves as a strategic team lead acr oss multi- level stakeholders.

Requirements

Bachelor's degree in Marketing , Business Administration, or equivalent work experience.
5+ years of related experience managing direct-to-consumer media.
Strategic d irect mail and /or email marketing .
Experience collecting data, creating action plans, and implementing process changes.
Demonstrated expertise in planning, managing, and directing employees and/or external vendors.
Experience owning direct-response media results and financials , creating action plans and recommending media testing calendar .
Familiar with A/B methodology and how to leverage marketplace learnings.
Strong analytical mi n dset and background designing and measuring tests within marketing team lens .
Strong project management skills.
Comfortable with ambiguity .
Demonstrated ability at building new processes/procedures that are collaborative and extendable.

Nice To Haves

Consumer pre-market research knowledge desired.
Agile project methodologies and management a plus.

Responsibilities

Owns large scale total testing pipeline for given product area(s) to improve media productivity utilizing direct marketing best practices (direct marketing expertise ).
Oversees creative requests and approvals for creative development of assigned media (creative development).
Accountable for building plans to achieve strategic and financial objectives .
Communicates results and forecast for give n media (financials).
Identify trends in the business or market t h at will impact media productivity and provide recommendations for addressing.
Supports leader in overseeing external agency vendor relationships, holding them accountable to performance expectations and adding value to business.
Leads through others to deliver business performance improvements.
Ability to lead complex projects with broad cross-functional impact , including introduction of new go-to-market programs.
Live into and exhibit cultural norms, as measured independently, through peer 360 feedback, and manager observation.