Acquisition Marketing Manager

Kognity AB • Stockholm, ME

69d • Hybrid

About The Position

Education changes lives. But tech hasn't lived up to its promise, yet. At Kognity, we're here to change that. We're a 125-person EdTech scale-up powering learning in 120+ countries. Our intelligent platform combines rich pedagogy with smart AI to help students and teachers thrive - from international schools to US high schools. Why Kognity is the place to be: Educational Innovation - Lead the next wave of AI-powered learning solutions Global Reach - Our platform is used in 120+ countries across international and US markets Collaborative Culture - Join a smart, ambitious team that values impact over ego High-Performing Teams - Work with sharp, driven colleagues across product, engineering, and AI who raise the bar every day.

Requirements

• Proven success in driving measurable pipeline growth in B2B SaaS (MQLs, CAC, conversion rates).
• Experience with CRM and marketing automation tools (e.g. HubSpot or Salesforce), as well as Google Analytics.
• Proven success running multi-channel campaigns targeting ICPs.
• Analytical strength - able to connect activity to revenue impact and communicate funnel dynamics clearly.
• Hands-on expertise across paid, organic, ABM, email, CRO, and automation - with the ability to execute as well as strategise.
• A curiosity for AI and a drive to experiment with new tools to enhance creativity, decisions, and execution.

Responsibilities

• Significantly increase high-quality leads and marketing-led pipeline contribution through organic search, paid search, ABM, emails, referrals, and content.
• Improve funnel performance by raising conversion rates and reducing CAC.
• ️ Build and scale a repeatable demand generation engine with clear ROI reporting.
• Develop new channels, partnerships, and messaging for brand awareness and demand generation.
• Develop and run marketing campaigns and programs targeting ICPs - from concept to execution.
• Analyse and optimise campaigns, nurture flows, and automated programs to efficiently drive prospects through the funnel.

Benefits

• Truly Hybrid - work from our Stockholm office when you like.
• ITP Pension Plan with Nordnet.
• Yearly budget of 5,000 SEK to spend on health-related services.
• 30 days of paid vacation every year.
• Full pay sick leave starting on day 1.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: No Education Listed
• Number of Employees: 101-250 employees