Marketing Coordinator, Acquisition Marketing

CVS Health•Wellesley, MA

5d•Hybrid

About The Position

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Position Summary This is a hybrid role requiring working from the office at least 2 days a week. Candidates must reside with driving distance of a CVS Health hub. The Marketing Operations Coordinator is responsible for supporting all Medicare Advantage (MA) Acquisition campaign operations, including Annual Enrollment Period (AEP) and year-long campaign activities. The Marketing Coordinator role is focused on the operational tasks necessary to ensure flawless execution of our acquisition marketing campaigns. The right candidate will have strong attention to detail, and the ability to function in a highly matrixed environment. This individual will demonstrate a keen interest in understanding the role of their cross functional colleagues and engage seamlessly with their peers across roles in the Medicare Marketing organization. The Marketing Coordinator will work with the campaign leads for our specialized D-SNP and C-SNP MA products and will also coordinate with other MA acquisition initiatives.

Requirements

1-2 years of experience supporting Marketing
Ability to work in a cross functional, highly matrixed organization
Ability to work on multiple tasks simultaneously
Proficient in Microsoft Word, Excel, and PowerPoint

Nice To Haves

Motivated self-starter, process-oriented with high attention to detail.
Flexibility to accommodate multiple projects with competing priorities.
Demonstrated ability to collaborate with cross-functional teams across multiple disciplines.
Aptitude for finding creative solutions to meet our business challenges.
Ability to manage feedback from multiple stakeholders and adjust accordingly.
Strong multitasking, project management, communication, collaboration, and relationship development skills.
Ability to work in fast-paced team environment.

Responsibilities

Marketing calendar development and maintenance.
Manage campaign execution related deliverables, working within Aetna’s project management system to ensure proper tracking and completion of tasks.
Ownership of building and maintaining creative source-of-truth documents that are used to validate each piece for accuracy.
Responsible for reviewing creative and copy (printed and digital) for accuracy before submission to the marketing review team.
Run ongoing data and dashboard reports for executive reporting.
Communicate obstacles and improvement opportunities.
Assist with the development of team presentations such as reporting decks and playbooks.
Help lead competitive research projects used to inform marketing strategy.
Partner with Campaign Operations and channel partners to request creative tracking codes.
Other responsibilities as assigned.

Benefits

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

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