Account Supervisor, Paid Media

WPP PLC•New York, NY

37d•$50,000 - $105,000•Hybrid

About The Position

As an Account Supervisor, Paid Media at GCI Health, you will play a key role on our growing Paid Media team within GCI's 60+ member Digital department. The AS, Paid Media supports and manages the day-to-day execution of paid campaigns across multiple health and pharmaceutical clients, helping to deliver strategic, high-quality work that drives measurable business results. You will partner closely with Account Directors and senior digital leads to develop and execute paid media strategies across channels including social, programmatic, search, display, video, native, and sponsored content. This role requires strong attention to detail, proactive communication, and the ability to balance multiple projects simultaneously while maintaining exceptional work quality, dependability, and collaboration. The ideal candidate has hands-on experience managing paid campaigns, is passionate about healthcare communications, and enjoys collaborating across disciplines to deliver integrated digital programs.

Requirements

4+ years of experience in digital marketing or paid media, preferably in an agency setting
Proven experience executing paid campaigns across multiple platforms (Meta, LinkedIn, Google/Bing, Programmatic, etc.)
Strong project management skills, with the ability to manage multiple deadlines and competing priorities independently
High level of attention to detail, organization, and accountability in all aspects of work
Collaborative, proactive, and dependable team player who takes ownership of deliverables
Excellent communication, presentation, and writing skills; able to synthesize and convey complex concepts clearly
Working knowledge of campaign trafficking, optimization, reporting, and analytics
Experience managing budgets, tracking spend, and supporting financial documentation
Proficiency with key ad platforms and analytics tools (e.g., Meta Ads Manager, Google Ads, DV360, LinkedIn Campaign Manager, GA4)
Bachelor's degree in marketing, communications, advertising, or related field

Nice To Haves

Familiarity with healthcare, pharmaceutical, or regulated industries a plus

Responsibilities

Support development and implementation of paid media plans across multiple channels (social, programmatic, search, native, video, etc.).
Manage day-to-day paid media campaign setup, trafficking, QA, optimization, and reporting with limited supervision.
Analyze campaign performance data, summarize key learnings, and identify opportunities for optimization.
Maintain familiarity with platform policies, targeting capabilities, and measurement approaches; flag issues or updates to senior leads.
Contribute to paid media POVs, trend summaries, and innovation brainstorms to evolve team thinking.
Serve as a key day-to-day contact for clients on paid media execution, collaborating closely with account and digital leads.
Build trusted relationships with client and internal teams through proactive communication and reliability.
Translate client feedback into actionable next steps and ensure deliverables meet expectations for quality and timeliness.
Partner with senior paid media team members to develop decks, present results, and communicate performance updates.
Exhibit independence and accountability while maintaining transparency and collaboration with team leads.
Manage project timelines, deliverables, and team resources for assigned paid media initiatives.
Track budgets, out-of-pocket costs, and media authorizations; flag discrepancies or scope changes to senior team members.
Submit timesheets on time and maintain awareness of billable hours versus projections.
Coordinate with Finance and AdOps to ensure accurate billing and vendor invoicing.
Understand financial principles and proactively flag potential misalignments in time or projections.
Collaborate with PR, influencer, analytics, and creative teams to integrate paid media into holistic campaign strategies.
Support development of paid amplification plans for earned or owned content.
Understand how paid media fits within the broader digital ecosystem and proactively identify connection points across disciplines.
Support 1-3 new business proposals per year, contributing to paid media strategies, slides, or competitive insights.
Actively stay informed on digital and paid media trends, tools, and platform updates to inform client recommendations.
Demonstrate curiosity, accountability, and initiative in learning and professional development.
Provide guidance and mentorship to junior digital staff on day-to-day paid media best practices.
Model collaboration, clear communication, and solution-oriented thinking.
Seek opportunities to build efficiencies and make process recommendations that enhance team performance.